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Collegiate ECHO 2018-2019 Faculty Page | Boxed
The Fall 2018-2019 Collegiate ECHO Marketing Challenge gives students the experience of creating a marketing plan for a client. Boxed is the subject of the 2018-2019 Challenge.
Boxed allows customers to shop for bulk household items online and have them shipped directly to their door with no membership fees and free delivery on orders over $49. They have issued a challenge to students for a multichannel marketing campaign that targets one of four markets, focusing on the target demographic of affluent moms, specifically including a word-of-mouth tactic.
2016-2017 Winners | Collette Travel