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Judging the Collegiate ECHO Marketing Challenge
At the end of each school year, Marketing EDGE holds a judging online for the Collegiate ECHO Marketing Challenge. The judging takes place from late May towards late June for both the fall and spring semesters, to help Marketing EDGE and the Challenge sponsor rank the winners. (When many entries are expected, we also may hold preliminary judging in December/January.) The judges score and provide feedback on the entries; this information helps educators refine the way they teach data-driven marketing.
We expect a plethora of entries nationwide. We'll need numerous judges to review all of the campaign submissions, as many schools enter multiple teams in this marketing competition.
Being a judge is convenient! Judge the entries online from anywhere in the world that has internet.
FREQUENTLY ASKED QUESTIONS
Where does judging take place?
Online, from the convenience of your home or office computer.
How many entries will I judge?
We seek to double the number of judges this year to reduce the "workload" of each judge. You may judge anywhere from 3-5 entries (more or less, depending upon your willingness and availability) within a 2-3 week time frame. Judges should allow allow a minimum of 20 minutes to review an entry. The median time reported to review, score and comment on an entry is approximately 30 minutes.)
What is this year's Challenge?
Help Fossil market its smart watches to Millennials with a $5 million budget.
What exactly do I need to do?
- Review the Judges' Brief: (about 20 minutes): Marketing EDGE staff will send you a brief about the Challenge, criteria, and judging tips - which include a summary of the Challenge. (The full version is at www.CollegiateECHO.org.) A staff member will answer any questions you may have.
- Confirm your availability: We'll check in with you a couple of weeks before the judging begins to make sure you're still available.
- Judge: You’ll receive links to review the entries assigned to you (or within a range you request) which display on the Submittable reviewing platform (where you signed up as a judge).
- Score and comment on the Submittable.com platform.
Your contribution of time and expertise is invaluable to the success of the competition, and is greatly appreciated by the Challenge sponsor, by Marketing EDGE, by the students’ faculty advisors, and by the students themselves – the marketers of tomorrow. We consider all judges' applications for experience and expertise. Apply today to become a Collegiate ECHO judge at judge.collegiateECHO.org