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Judging the Collegiate ECHO Marketing Challenge
At the end of each school year, Marketing EDGE holds a judging online for the Collegiate ECHO Marketing Challenge. The judging takes place from late May towards late June for both the fall and the spring semester entries, to help Marketing EDGE and the Challenge sponsor evaluate the submissions and rank the winners. (In recent years, we also have held preliminary judging in December/January.) The judges score and provide feedback on the entries; this information helps educators refine the way they teach data-driven marketing.
We expect a plethora of entries nationwide. We'll need numerous judges to review all of the campaign submissions, as many schools enter multiple teams.
Being a judge is convenient! Judge the entries online from anywhere in the world that has internet.
FREQUENTLY ASKED QUESTIONS
Where does judging take place?
Online, from the convenience of your home or office computer.
How many entries will I judge?
We seek to double the number of judges this year to reduce the "workload" of each judge. You may judge about 5 entries (more or less, depending upon your willingness and availability) within a 2-3 week time frame. Judges should allow allow a minimum of 30 minutes to review an entry. The median time reported to review, score and comment on an entry is approximately 40 minutes.)
What is this year's Challenge?
In brief, the Challenge is to create an integrated marketing campaign for Fossil to market its smart watches to Millennials with a $5 million budget.
What exactly do I need to do?
- Review the Judges' Brief: (about 20 minutes): After you sign up, Marketing EDGE staff will send you a brief about the Challenge, criteria, and judging tips - which include a summary of the Challenge. (The full version of the Challenge is at www.CollegiateECHO.org.) A staff member will answer any questions you may have.
- Confirm your availability: We'll check in with you a couple of weeks before the judging begins to make sure you're still available.
- Judge: You’ll receive links to review the entries that are assigned to you which display on the Submittable reviewing platform (where you also sign up as a judge).
- Score and comment on the Submittable.com platform.
Your contribution of time and expertise is invaluable to the success of the competition, and is greatly appreciated by the Challenge sponsor, by Marketing EDGE, by the students’ faculty advisors, and by the students themselves – the marketers of tomorrow. We consider all judges' applications for experience and expertise. Questions? Email: Jeff Nesler.