EDGE FEATURED NEWS

Marketing EDGE Announces the 2020 EDGE Awards’ Honorees

More than 500 attendees from the world's leading corporations, marketing organizations, and educational institutions gather to celebrate excellence in Marketing leadership.

NEW YORK CITY, N.Y. January 21, 2020 - Marketing EDGE, the nonprofit organization that is shaping the future of marketing by connecting thousands of students, academics, and professionals, has launched its fifth annual EDGE Awards. The 2020 honorees have been announced at a first-ever event at the world-renowned Nasdaq Tower.

The formal EDGE Awards ceremony will take place on June 1, 2020 at Pier Sixty in New York City.

The EDGE Awards, which have become known as the "Academy Awards" of marketing, pay tribute to the best-of-the-best in the field. Each honoree exemplifies outstanding leadership, innovation, creativity, and a commitment to giving back through supporting marketing education.

The 2020 EDGE Awards Honorees

Tim Hawthorne will be honored with the Lifetime Achievement Award. For the last three decades, Tim, Founder and Strategic Advisor at Hawthorne Direct, has been inspiring minds across the marketing arena with his company’s creative campaigns, penetrating analytical insight, and unique marketing solutions.

Acxiom, which is a recognized leader transforming marketing through its use of data and technology, will receive the Corporate Heritage Award. In a year when privacy is top of mind, we pay tribute to Acxiom’s history of leadership in the ethical use of data, both corporate and industrywide.

Stirista will be presented with the Corporate Disruptor Award. Data-driven marketing is in the DNA of this San Antonio, Texas-based agency, as they continue to evolve to meet the needs of their customers and disrupt solutions in a rapidly changing industry.

The 14th annual Rising Star Awards honorees are:
• Valeria Chisca, Senior Director of Growth Marketing, Rue La La;
• Rebecca Lavietes, Marketing Manager, eBags;
• Michael Cruz, Chief Content Officer / Creative Director, Drum Agency;
• Daniela Mancinelli, Chief Operating Officer, North 6th Agency;
• Leigh Janis, Director of Sales and Brand Strategy, Production Solutions; and
• Teju Prabhakar, CEO and Co-Founder, Share Local Media.

“As we celebrate five years of the EDGE Awards, we are honored to pay tribute to the array of 2020 award honorees, who illustrate the evolving diversity and depth of knowledge, expertise, and passion available in our expanding world of marketing,” said Terri L. Bartlett, Marketing EDGE CEO & President.

With the introduction of the awards’ honorees, the stage is set and momentum is building for the 2020 EDGE Awards festivities.

For more information on Marketing EDGE, visit www.marketingEDGE.org and for details about sponsorships and registration at the EDGE Awards, visit www.EDGEAwards.org.

ABOUT MARKETING EDGE
Marketing EDGE is a 501(c)(3) nonprofit organization that is shaping the future of marketing by connecting students, academics, and professionals to the resources and relationships they need to see, move, and stay ahead. Marketing EDGE expands access to leading research, resources, and events, fosters deep personal connections and diverse ideas, and provides real-time insights for real-world impact. For more information, visit www.marketingEDGE.org.

Media Contact:  
North 6th Agency (for Marketing EDGE)
 MarketingEDGE@n6a.com

 

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Marketing EDGE Announces Call For Nominations For 2020 EDGE Awards

Open call for individuals, organizations and academic institutions to be honored for education, professional development, and leadership in marketing

New York, NY, September 17, 2019 – A call for nominations is now open for the 2020 EDGE Awards. Established as Marketing EDGE’s signature national event, the EDGE Awards is an exclusive marketing industry gathering that pays tribute to industry leaders— known legends and rising stars alike.  The awards will be presented during The EDGE Awards on Monday, June 1, 2020.

Recognized for honoring the “best of the best” in the marketing profession, the search is on for the next round of EDGE Awards honorees among corporations, agencies and executives who lead from the edge… those creating state-of-the-art business models that disrupt the status quo, while also giving back to support future generations of marketing talent.

Nominations can be submitted at nominations.EDGEawards.orgDeadline for nominations: October 21, 2019

Honorees will be chosen in six distinct categories:

  • The Lifetime Achievement Award pays tribute to an honoree who has influenced countless lives, campaigns and businesses, opening doors for generations of men and women in their pursuit of career excellence and performance through intelligent, evocative, creative and accountable marketing. Selection also is based upon an individual’s personal support over time for marketing education programs. Previous honorees include Charles MorganHarold M. (Hal) Brierley and Lester Wunderman.
  • The Corporate Heritage Award recognizes corporations that have pioneered evolution that inspired and sustained excellence and leadership in marketing over the decades.  Each honoree is a recognized trailblazer in the field of marketing that has, during its history, recruited, trained and inspired generations of business leaders, touching every area of the industry today. Previous honorees include NBCuMerkle and IBM.
  • The Corporate Disruptor Award pays tribute to a leading corporation that is paving a new frontier in marketing while demonstrating a corporate and industry-wide commitment to support the future of the field through education, mentorship and service. Previous honorees include: LiveIntentFluentSprinklr and MediaMath.
  • The Education Award honors an institution for creating a new approach to marketing education that bridges the gap between academic theory and the practical knowledge and skills required in the workplace. Previous honorees include: NYU SternSpiegel Research Center at Northwestern University and the Wharton Customer Analytics Initiative.
  • The Financial Innovator Award honors an individual who brings a combination of capital markets expertise and strategic vision and oversight to significantly impact businesses in the marketing arena. The honoree is renowned as a leader in strategic investments in the marketing industry and has a demonstrated commitment to supporting the future of the field through education, mentorship and service. Previous honorees include: Michael LoebCharles Stryker (posthumous) and John Civantos.

 

  • The 13th Annual Rising Stars Award pays tribute to the most talented professionals 40 years of age and under working in the field of performance-driven marketing. Rising Stars demonstrate superior leadership abilities, outstanding results and a stellar reputation for giving back through marketing education and mentorship and will join a preeminent group of executives. To see the complete list of Rising Stars through the years, click here.

Online nomination information and forms are available at nominations.EDGEAwards.org. [After users create an account, they will be routed through the nomination system.]

About the EDGE Awards:

Now in its fifth year, Marketing EDGE’s premier annual fundraising event, the EDGE Awards, pays tribute to the vibrancy and evolution that are moving today’s dynamic marketing field forward. Central to the EDGE Awards is its incredible line-up of honorees. Becoming known as the “Academy Awards” of marketing, more than 500 marketing leaders and students will be in attendance on Monday, June 1, 2020 to pay tribute to the true super stars in the field. Each honoree exemplifies outstanding leadership, innovation, creativity and a commitment to giving back by supporting future generations of talent.

Exclusive sponsorship opportunities for the EDGE Awards are available. Companies wishing to serve as underwriters or sponsors, or to gain visibility in the award program, may contact Amy Sigona: ASigona@marketingEDGE.org | 212.790.1481. Current sponsors include Acxiom and LiveIntent.

 

About Marketing EDGE
Headquartered in New York City, Marketing EDGE is a 501(c)(3) that is shaping the future of marketing by connecting students, academics and professionals to the resources and relationships they need to see, move and stay ahead. Empowering skill-ready, responsive and responsible marketing leaders for more than 50 years, Marketing EDGE expands access to leading research, resources and events, fosters deep personal connections and diverse ideas, and provides real-time insights for real-world impact. For more information, visit www.marketingEDGE.org.

 


Arvind Rangaswamy, PH.D. of Penn State, Named Journal of Interactive Marketing Co-Editor-Designate

NEW YORK – August 13, 2019 – Marketing EDGE, the leading national nonprofit with a proven track record of affecting the lives of thousands of students and shaping the next generation of the marketing industry as diverse, inclusive, and highly skilled, today announced that Arvind Rangaswamy, Jonas H. Anchel Professor of Marketing at Penn State, Smeal College of Business has been named co-editor-designate of Marketing EDGE’s Journal of Interactive Marketing® (JIM).

Rangaswamy will join Wendy Moe Associate Dean of Master's Programs, Dean's Professor of Marketing, and Co-Director of the Smith Analytics Consortium at the University of Maryland’s Robert H. Smith School of Business, in leading the journal.

JIM positions itself at the center of contemporary marketing and serves as a catalyst for identifying issues, stimulating academic research, and shaping ideas on a broad range of topics that have the potential of affecting the future practice, theory, and understanding of marketing with technology.

The co-editor search was conducted by the current JIM Editors Wendy Moe and Brian Ratchford, with assistance from JIM’s Policy Board members. "Arvind Rangaswamy will be an excellent co-editor. He is a leading scholar, teaching, author and expert in marketing analytics and digital/online marketing and will bring a great perspective to the Journal of Interactive Marketing," Moe said.

JIM Policy Board member Russ Winer, who is the William Joyce professor of marketing at the Stern School of Business at New York University, said, "Marketing EDGE is very fortunate to be able to have someone of Professor Arvind Rangaswamy's reputation and accomplishments to become the next co-editor of the Journal of Interactive Marketing. He is internationally recognized for his research developing concepts, methods, and models to improve the efficiency and effectiveness of marketing using information technologies. He and Wendy Moe will continue to raise the journal's visibility and prestige to being among the top academic journals in the world.

Rangaswamy holds a PhD from Northwestern University, an MBA from Indian Institute of Management. Calcutta and a B.S. from Indian Institute of Technology, Madras. He joined Penn State in 1993 and has previously been a faculty member at the Wharton School, University of Pennsylvania and at the J.L. Kellogg Graduate School of Management, Northwestern University. He has published numerous articles on marketing analytics and online marketing in many distinguished journals and is the co-author of a successful book titled Marketing Engineering: Computer-Assisted Marketing Analysis and Planning which is widely used in business schools around the world. "I am excited to join Wendy Moe in co-editing the Journal of Interactive Marketing," Rangaswamy said. "It is an honor to have this opportunity to help grow the prestige and impact of JIM. I will focus on making the journal into a powerful intellectual lens for understanding the marketing field during a time of major transformations fueled by technology and its effects on customer expectations."

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ABOUT JOURNAL OF INTERACTIVE MARKETING

The Journal of Interactive Marketing® (JIM) is a premier academic research journal that serves as a catalyst for identifying issues and shaping ideas associated with the expanding electronic, interactive, and direct marketing environments. JIM publishes leading-edge, high-quality and original results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing. JIM has no preferred or disallowed methodologies, but is open to conceptually rigorous approaches of any type. Articles address current or emerging managerial problems and have the potential to influence practice and theory in digital marketing and related areas. For subscription information, visit: http://www.journals.elsevier.com/journal-of-interactive-marketing

ABOUT MARKETING EDGE
Marketing EDGE is a 501 (c)(3) nonprofit that’s shaping the future of marketing by connecting students, academics and professionals to the resources and relationships they need to see, move and stay ahead. Empowering agile, responsible and skillful marketing leaders for more than 50 years, Marketing EDGE expands access to leading research, resources and events, fosters personal connections and diverse ideas, and provides real-time insights for real-world impact. To learn more


Marketing EDGE Names New Officers And Trustees

NEW YORK, NY – June 3, 2019 – Marketing EDGE the leading national nonprofit with a proven track record of affecting the lives of thousands of students and shaping the next generation of the marketing industry as diverse, inclusive, and highly skilled, today announced its new roster of officers and trustees for 2019. The roster included six new officers, as well as one corporate and one academic trustee, all of whom will join its Board of Trustees.

“During this pivotal year for Marketing EDGE as we forge a new path as an independent nonprofit organization, our Board of Trustees has never been more committed to our future,” said Terri L. Bartlett, President of Marketing EDGE. “Our Board of Trustees is made up of corporate and academic professionals who devote their time, deep industry experience, and overall support to strategically define our organization and our mission. Marketing EDGE has a long legacy of impact and success, and given future predictions around both skills and talent gaps specifically in the field of marketing, we are doubling down on our mission to bring the best and brightest students to the marketplace.”

Marketing EDGE’s Trustee on-boarding is now a year-round process; new 2019-2020 Officers and Trustees include:

Officers

  • Chair: Drew May, SVP, Chief Customer Officer of Acxiom
  • Immediate Past Chair: Gretchen Littlefield, CEO of Moore DM Group
  • Treasurer: Charlie Swift, EVP, Client Data Strategy of ALC
  • Assistant Treasurer: Gerard Daher, CEO of Speedeon Data
  • Secretary: Liz Kislik, President of Liz Kislik Associates
  • President: Terri L. Bartlett, Marketing EDGE

Corporate and Academic Trustees

  • Stephanie Ceruolo, President of Infogroup Nonprofit Solutions
  • Donna Hoffman, Ph.D., Professor of Marketing, George Washington University

“During my more than 10 years’ involvement with Marketing EDGE, it continues to be a true honor to join board members and executives alike as we work together to prepare market-ready students for this thrilling world of marketing,” said Drew May, SVP and Chief Customer Officer of Acxiom, and the Chair of Marketing EDGE. “Thanks to the 50+ years of partnerships with today’s leading academics and marketers, our passion and commitment to serve this organization is fueled by the realization that the trajectory of students’ lives are literally changed because of their involvement and support through this nonprofit organization.” There are 20 additional board members and trustees that make up this year’s roster. Full biographies of leaders can be found at: https://www.marketingedge.org/about-us/board-of-trustees.

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ABOUT MARKETING EDGE
Marketing EDGE is a 501 (c)(3) nonprofit that’s shaping the future of marketing by connecting students, academics and professionals to the resources and relationships they need to see, move and stay ahead. Empowering agile, responsible and skillful marketing leaders for more than 50 years, Marketing EDGE expands access to leading research, resources and events, fosters personal connections and diverse ideas, and provides real-time insights for real-world impact. To learn more, visit, marketingEDGE.org.