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Marketing EDGE Announces the 2020 EDGE Awards’ Honorees

More than 500 attendees from the world's leading corporations, marketing organizations, and educational institutions gather to celebrate excellence in Marketing leadership.

NEW YORK CITY, N.Y. January 21, 2020 - Marketing EDGE, the nonprofit organization that is shaping the future of marketing by connecting thousands of students, academics, and professionals, has launched its fifth annual EDGE Awards. The 2020 honorees have been announced at a first-ever event at the world-renowned Nasdaq Tower.

The formal EDGE Awards ceremony will take place on June 1, 2020 at Pier Sixty in New York City.

The EDGE Awards, which have become known as the "Academy Awards" of marketing, pay tribute to the best-of-the-best in the field. Each honoree exemplifies outstanding leadership, innovation, creativity, and a commitment to giving back through supporting marketing education.

The 2020 EDGE Awards Honorees

Tim Hawthorne will be honored with the Lifetime Achievement Award. For the last three decades, Tim, Founder and Strategic Advisor at Hawthorne Direct, has been inspiring minds across the marketing arena with his company’s creative campaigns, penetrating analytical insight, and unique marketing solutions.

Acxiom, which is a recognized leader transforming marketing through its use of data and technology, will receive the Corporate Heritage Award. In a year when privacy is top of mind, we pay tribute to Acxiom’s history of leadership in the ethical use of data, both corporate and industrywide.

Stirista will be presented with the Corporate Disruptor Award. Data-driven marketing is in the DNA of this San Antonio, Texas-based agency, as they continue to evolve to meet the needs of their customers and disrupt solutions in a rapidly changing industry.

The 14th annual Rising Star Awards honorees are:
• Valeria Chisca, Senior Director of Growth Marketing, Rue La La;
• Rebecca Lavietes, Marketing Manager, eBags;
• Michael Cruz, Chief Content Officer / Creative Director, Drum Agency;
• Daniela Mancinella, Chief Operating Officer, North 6th Agency;
• Leigh Janis, Director of Sales and Brand Strategy, Production Solutions; and
• Teju Prabhakar, CEO and Co-Founder, Share Local Media.

“As we celebrate five years of the EDGE Awards, we are honored to pay tribute to the array of 2020 award honorees, who illustrate the evolving diversity and depth of knowledge, expertise, and passion available in our expanding world of marketing,” said Terri L. Bartlett, Marketing EDGE CEO & President.

With the introduction of the awards’ honorees, the stage is set and momentum is building for the 2020 EDGE Awards festivities.

For more information on Marketing EDGE, visit www.marketingEDGE.org and for details about sponsorships and registration at the EDGE Awards, visit www.EDGEAwards.org.

ABOUT MARKETING EDGE
Marketing EDGE is a 501(c)(3) nonprofit organization that is shaping the future of marketing by connecting students, academics, and professionals to the resources and relationships they need to see, move, and stay ahead. Marketing EDGE expands access to leading research, resources, and events, fosters deep personal connections and diverse ideas, and provides real-time insights for real-world impact. For more information, visit www.marketingEDGE.org.

Media Contact:  
North 6th Agency (for Marketing EDGE)
 MarketingEDGE@n6a.com

 

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Marketing EDGE Announces Call For Nominations For 2020 EDGE Awards

Open call for individuals, organizations and academic institutions to be honored for education, professional development, and leadership in marketing

New York, NY, September 17, 2019 – A call for nominations is now open for the 2020 EDGE Awards. Established as Marketing EDGE’s signature national event, the EDGE Awards is an exclusive marketing industry gathering that pays tribute to industry leaders— known legends and rising stars alike.  The awards will be presented during The EDGE Awards on Monday, June 1, 2020.

Recognized for honoring the “best of the best” in the marketing profession, the search is on for the next round of EDGE Awards honorees among corporations, agencies and executives who lead from the edge… those creating state-of-the-art business models that disrupt the status quo, while also giving back to support future generations of marketing talent.

Nominations can be submitted at nominations.EDGEawards.orgDeadline for nominations: October 21, 2019

Honorees will be chosen in six distinct categories:

  • The Lifetime Achievement Award pays tribute to an honoree who has influenced countless lives, campaigns and businesses, opening doors for generations of men and women in their pursuit of career excellence and performance through intelligent, evocative, creative and accountable marketing. Selection also is based upon an individual’s personal support over time for marketing education programs. Previous honorees include Charles MorganHarold M. (Hal) Brierley and Lester Wunderman.
  • The Corporate Heritage Award recognizes corporations that have pioneered evolution that inspired and sustained excellence and leadership in marketing over the decades.  Each honoree is a recognized trailblazer in the field of marketing that has, during its history, recruited, trained and inspired generations of business leaders, touching every area of the industry today. Previous honorees include NBCuMerkle and IBM.
  • The Corporate Disruptor Award pays tribute to a leading corporation that is paving a new frontier in marketing while demonstrating a corporate and industry-wide commitment to support the future of the field through education, mentorship and service. Previous honorees include: LiveIntentFluentSprinklr and MediaMath.
  • The Education Award honors an institution for creating a new approach to marketing education that bridges the gap between academic theory and the practical knowledge and skills required in the workplace. Previous honorees include: NYU SternSpiegel Research Center at Northwestern University and the Wharton Customer Analytics Initiative.
  • The Financial Innovator Award honors an individual who brings a combination of capital markets expertise and strategic vision and oversight to significantly impact businesses in the marketing arena. The honoree is renowned as a leader in strategic investments in the marketing industry and has a demonstrated commitment to supporting the future of the field through education, mentorship and service. Previous honorees include: Michael LoebCharles Stryker (posthumous) and John Civantos.

 

  • The 13th Annual Rising Stars Award pays tribute to the most talented professionals 40 years of age and under working in the field of performance-driven marketing. Rising Stars demonstrate superior leadership abilities, outstanding results and a stellar reputation for giving back through marketing education and mentorship and will join a preeminent group of executives. To see the complete list of Rising Stars through the years, click here.

Online nomination information and forms are available at nominations.EDGEAwards.org. [After users create an account, they will be routed through the nomination system.]

About the EDGE Awards:

Now in its fifth year, Marketing EDGE’s premier annual fundraising event, the EDGE Awards, pays tribute to the vibrancy and evolution that are moving today’s dynamic marketing field forward. Central to the EDGE Awards is its incredible line-up of honorees. Becoming known as the “Academy Awards” of marketing, more than 500 marketing leaders and students will be in attendance on Monday, June 1, 2020 to pay tribute to the true super stars in the field. Each honoree exemplifies outstanding leadership, innovation, creativity and a commitment to giving back by supporting future generations of talent.

Exclusive sponsorship opportunities for the EDGE Awards are available. Companies wishing to serve as underwriters or sponsors, or to gain visibility in the award program, may contact Amy Sigona: ASigona@marketingEDGE.org | 212.790.1481. Current sponsors include Acxiom and LiveIntent.

 

About Marketing EDGE
Headquartered in New York City, Marketing EDGE is a 501(c)(3) that is shaping the future of marketing by connecting students, academics and professionals to the resources and relationships they need to see, move and stay ahead. Empowering skill-ready, responsive and responsible marketing leaders for more than 50 years, Marketing EDGE expands access to leading research, resources and events, fosters deep personal connections and diverse ideas, and provides real-time insights for real-world impact. For more information, visit www.marketingEDGE.org.

 


Arvind Rangaswamy, PH.D. of Penn State, Named Journal of Interactive Marketing Co-Editor-Designate

NEW YORK – August 13, 2019 – Marketing EDGE, the leading national nonprofit with a proven track record of affecting the lives of thousands of students and shaping the next generation of the marketing industry as diverse, inclusive, and highly skilled, today announced that Arvind Rangaswamy, Jonas H. Anchel Professor of Marketing at Penn State, Smeal College of Business has been named co-editor-designate of Marketing EDGE’s Journal of Interactive Marketing® (JIM).

Rangaswamy will join Wendy Moe Associate Dean of Master's Programs, Dean's Professor of Marketing, and Co-Director of the Smith Analytics Consortium at the University of Maryland’s Robert H. Smith School of Business, in leading the journal.

JIM positions itself at the center of contemporary marketing and serves as a catalyst for identifying issues, stimulating academic research, and shaping ideas on a broad range of topics that have the potential of affecting the future practice, theory, and understanding of marketing with technology.

The co-editor search was conducted by the current JIM Editors Wendy Moe and Brian Ratchford, with assistance from JIM’s Policy Board members. "Arvind Rangaswamy will be an excellent co-editor. He is a leading scholar, teaching, author and expert in marketing analytics and digital/online marketing and will bring a great perspective to the Journal of Interactive Marketing," Moe said.

JIM Policy Board member Russ Winer, who is the William Joyce professor of marketing at the Stern School of Business at New York University, said, "Marketing EDGE is very fortunate to be able to have someone of Professor Arvind Rangaswamy's reputation and accomplishments to become the next co-editor of the Journal of Interactive Marketing. He is internationally recognized for his research developing concepts, methods, and models to improve the efficiency and effectiveness of marketing using information technologies. He and Wendy Moe will continue to raise the journal's visibility and prestige to being among the top academic journals in the world.

Rangaswamy holds a PhD from Northwestern University, an MBA from Indian Institute of Management. Calcutta and a B.S. from Indian Institute of Technology, Madras. He joined Penn State in 1993 and has previously been a faculty member at the Wharton School, University of Pennsylvania and at the J.L. Kellogg Graduate School of Management, Northwestern University. He has published numerous articles on marketing analytics and online marketing in many distinguished journals and is the co-author of a successful book titled Marketing Engineering: Computer-Assisted Marketing Analysis and Planning which is widely used in business schools around the world. "I am excited to join Wendy Moe in co-editing the Journal of Interactive Marketing," Rangaswamy said. "It is an honor to have this opportunity to help grow the prestige and impact of JIM. I will focus on making the journal into a powerful intellectual lens for understanding the marketing field during a time of major transformations fueled by technology and its effects on customer expectations."

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ABOUT JOURNAL OF INTERACTIVE MARKETING

The Journal of Interactive Marketing® (JIM) is a premier academic research journal that serves as a catalyst for identifying issues and shaping ideas associated with the expanding electronic, interactive, and direct marketing environments. JIM publishes leading-edge, high-quality and original results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing. JIM has no preferred or disallowed methodologies, but is open to conceptually rigorous approaches of any type. Articles address current or emerging managerial problems and have the potential to influence practice and theory in digital marketing and related areas. For subscription information, visit: http://www.journals.elsevier.com/journal-of-interactive-marketing

ABOUT MARKETING EDGE
Marketing EDGE is a 501 (c)(3) nonprofit that’s shaping the future of marketing by connecting students, academics and professionals to the resources and relationships they need to see, move and stay ahead. Empowering agile, responsible and skillful marketing leaders for more than 50 years, Marketing EDGE expands access to leading research, resources and events, fosters personal connections and diverse ideas, and provides real-time insights for real-world impact. To learn more


Marketing EDGE Announces 2019 EDGE Awards Honorees

Marketing EDGE Announces 2019 Edge Awards Honorees More than 400 attendees from the world’s leading corporations, marketing organizations and educational institutions gather to celebrate excellence in marketing leadership

NEW YORK – June 6, 2018 – Marketing EDGE, the leading national nonprofit with a proven track record of affecting the lives of thousands of students and shaping the next generation of the marketing industry as diverse, inclusive, and highly-skilled, today honored the honorees of its 2019 EDGE Awards.

The 2019 EDGE Awards was hosted on June 3rd at the elegant Pier Sixty in Manhattan’s Chelsea Piers. Emceed by Sprinklr President Carlos Dominguez, the EDGE Awards has become known as the "Academy Awards” of marketing, paying tribute to the best-of-the-best in the marketing field. Each honoree exemplifies outstanding leadership, innovation, creativity and a commitment to giving back through supporting marketing education.

This year’s honorees included (in order of presentation):

  • Financial Innovator Award, Presented by Worldata: Michael Loeb, Founder and CEO, Loeb.NYC
  • Corporate Disruptor Award: LiveIntent
  • Education Award: Stern School of Business, New York University, accepted by Tulin Erdem, Ph.D. and Russ Winer, Ph.D.
  • Rising Stars Awards: Anneka Gupta, President, LiveRamp; Kelsey Kates, Head of Analytical Academy, Google; John Kelly, Senior Director, NikePlus Member Benefits; Mykela Krieg, Vice President, TCM Creative; Sharifah Niles-Lane, Vice President Digital Marketing and Social Media, Eastern Bank; Vincent Pietrafesa, Director of Business Development, Stirista
  • Corporate Heritage Award, Presented by Epsilon: NBCUniversal

This year’s roster of presenters included distinguished business executives, academic leaders and Marketing EDGE alumni, including:

  • Terri L. Bartlett, President, Marketing EDGE
  • Drew May, Senior Vice President and Chief Customer Officer, Acxiom, and incoming Marketing EDGE Chair
  • Stacey Hawes, President, Data Practice, Epsilon
  • Charles Mast, President, Mast Circulation Group
  • Paulette Oliva, formerly Executive Vice President, MeritDirect
  • Matt Rizzetta, Chief Executive Officer, North 6th Agency (N6A)
  • Lizbielka Rosario, E-Commerce Content Operations Associate, Unilever

"We are incredibly grateful for the generosity and support of everyone in the Marketing EDGE community, particularly our corporate sponsors, board members, academic partners and students,” said Terri L. Bartlett, President of Marketing EDGE. "This has been a transformational year for Marketing EDGE. The energy, spirit and enthusiasm on display at this year’s EDGE Awards continues to inspire us in our mission to shape the future of marketing by connecting students, academics and professionals in the field of marketing."

This announcement continues to build on the momentum that Marketing EDGE has received thus far in 2019. Most recently, the organization announced a stellar roster of new officers and trustees for its latest fiscal year. For more information on Marketing EDGE, visit marketingEDGE.org and for details on the EDGE Awards, visit www.EDGEAwards.org.

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ABOUT MARKETING EDGE
Marketing EDGE is a 501 (c)(3) nonprofit that’s shaping the future of marketing by connecting students, academics and professionals to the resources and relationships they need to see, move and stay ahead. Empowering agile, responsible and skillful marketing leaders for more than 50 years, Marketing EDGE expands access to leading research, resources and events, fosters personal connections and diverse ideas, and provides real-time insights for real-world impact. To learn more, visit, marketingEDGE.org.


Marketing EDGE Names New Officers And Trustees

NEW YORK, NY – June 3, 2019 – Marketing EDGE the leading national nonprofit with a proven track record of affecting the lives of thousands of students and shaping the next generation of the marketing industry as diverse, inclusive, and highly skilled, today announced its new roster of officers and trustees for 2019. The roster included six new officers, as well as one corporate and one academic trustee, all of whom will join its Board of Trustees.

“During this pivotal year for Marketing EDGE as we forge a new path as an independent nonprofit organization, our Board of Trustees has never been more committed to our future,” said Terri L. Bartlett, President of Marketing EDGE. “Our Board of Trustees is made up of corporate and academic professionals who devote their time, deep industry experience, and overall support to strategically define our organization and our mission. Marketing EDGE has a long legacy of impact and success, and given future predictions around both skills and talent gaps specifically in the field of marketing, we are doubling down on our mission to bring the best and brightest students to the marketplace.”

Marketing EDGE’s Trustee on-boarding is now a year-round process; new 2019-2020 Officers and Trustees include:

Officers

  • Chair: Drew May, SVP, Chief Customer Officer of Acxiom
  • Immediate Past Chair: Gretchen Littlefield, CEO of Moore DM Group
  • Treasurer: Charlie Swift, EVP, Client Data Strategy of ALC
  • Assistant Treasurer: Gerard Daher, CEO of Speedeon Data
  • Secretary: Liz Kislik, President of Liz Kislik Associates
  • President: Terri L. Bartlett, Marketing EDGE

Corporate and Academic Trustees

  • Stephanie Ceruolo, President of Infogroup Nonprofit Solutions
  • Donna Hoffman, Ph.D., Professor of Marketing, George Washington University

“During my more than 10 years’ involvement with Marketing EDGE, it continues to be a true honor to join board members and executives alike as we work together to prepare market-ready students for this thrilling world of marketing,” said Drew May, SVP and Chief Customer Officer of Acxiom, and the Chair of Marketing EDGE. “Thanks to the 50+ years of partnerships with today’s leading academics and marketers, our passion and commitment to serve this organization is fueled by the realization that the trajectory of students’ lives are literally changed because of their involvement and support through this nonprofit organization.” There are 20 additional board members and trustees that make up this year’s roster. Full biographies of leaders can be found at: https://www.marketingedge.org/about-us/board-of-trustees.

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ABOUT MARKETING EDGE
Marketing EDGE is a 501 (c)(3) nonprofit that’s shaping the future of marketing by connecting students, academics and professionals to the resources and relationships they need to see, move and stay ahead. Empowering agile, responsible and skillful marketing leaders for more than 50 years, Marketing EDGE expands access to leading research, resources and events, fosters personal connections and diverse ideas, and provides real-time insights for real-world impact. To learn more, visit, marketingEDGE.org.


Marketing EDGE Names Six 2018 'Rising Stars' Award Honorees

- Emerging business leaders to be celebrated June 5, 2018, during EDGE Awards event in New York City -

NEW YORK – Marketing EDGE, a non-profit education organization, has named six marketing professionals across the United States as 2018 "Rising Stars" in recognition of their individual achievements in data and digital marketing business results, as well as their commitment to give back by supporting marketing education and serve as mentors. The organization will present the 2018 Rising Stars Awards at its annual EDGE Awards event at New York City's New World Stages from 6-10 p.m. on June 5.

The honorees (and their LinkedIn profiles) are:

Amber Britton, Senior Account Manager, Moveable Ink
Mebrulin Francisco, Managing Partner, Multicultural Marketing Analytics, GroupM
Ajay Gupta, Founder and Chief Executive Officer, Stirista
Josh Machiz, Chief Digital Officer, Nasdaq
Sarah Newhall, Principal and Chief Strategy Officer, Anne Lewis Strategies LLC
Michael Rucker, Co-Founder and Chief Operating Officer, OmniVirt

“We’re thrilled to roll out the red carpet for the stars of marketing,” said Terri L. Bartlett, president, Marketing EDGE. “EDGE Rising Stars exemplify the energy and success of data-driven and digital marketing – both in business and through their contributions to marketing education in support of future generations of leaders in our field. As we mark our 12th year of the Rising Stars Awards, these individuals truly represent innovation, leadership, and service.”

The Rising Stars honorees were nominated by their colleagues and selected by an awards committee designated by the Marketing EDGE Chair. Criteria for the EDGE 2018 Rising Stars honor included:

  • Works in the digital and/or data-driven marketing field;
  • Is disrupting the status quo and changing the way he/she introduces digital and/or data-driven marketing activities while reporting significant business results for the organization;
  • Has achieved outstanding results in the field of marketing, which distinguish him/her as a leader in the field;
  • Has a record of remarkable charitable service and/or mentoring support that demonstrates a commitment to giving back to the community; and
  • Is recognized among peers for unparalleled service, such as mentoring young professionals, contributions to or commitment to further education among students and peers;
  • Is 40 years of age or younger.

“Our 2018 EDGE Awards event will recognize a full complement of industry leaders, Rising Stars among them – individuals and organizations that are game-changers in marketing and marketing education,” Bartlett said. “The 21st Century economy requires tremendous skill sets, and our programs seek to address these needs as a bridge between academic institutions and business organizations. We are excited that hundreds of industry leaders will join us as we celebrate the collective energy that this year’s honorees represent.”

About the EDGE Awards
Now in its third year, the 2018 EDGE Awards is the nonprofit organization’s signature and only national fundraising event of the year. Central to the EDGE Awards is its incredible line up of honorees. More than 500 marketing leaders and EDGE Collegiate Summit Students from across the country will be in attendance to pay tribute to the best-of-the-best in the marketing field. Each honoree exemplifies outstanding leadership, innovation, creativity and a commitment to giving back by supporting marketing education. The balance of the 2018 EDGE Awards honorees was previously announced and includes:

Proceeds from the EDGE Awards will benefit Marketing EDGE to further its mission to “Educate, Develop, Grow and Employ college students in the field of marketing.” Go to www.EDGEAwards.org for more event information.

Exclusive premium and corporate sponsorship opportunities for the 2018 EDGE Awards are available now. Companies wishing to serve as sponsors, or to gain visibility in the award program, may contact Amy Sigona: ASigona@marketingEDGE.org | 212.790.1481 or visit sponsorships.EDGEAwards.org.

About Marketing EDGE
Marketing EDGE is a 501(c)(3) nonprofit organization that is shaping the future of marketing by connecting students, academics and professionals to the resources and relationships they need to continue to see, move and stay ahead. Empowering skill-ready, responsive and responsible marketing leaders for more than 50 years, Marketing EDGE expands access to leading research, resources and events, fosters deep personal connections and diverse ideas, and provides real-time insights for real-world impact. For more information, visit www.marketingEDGE.org.

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Media Contact for Marketing EDGE:
Chet Dalzell
917.608.2251
CDalzell@marketingEDGE.org


Marketing EDGE Announces Call For Nominations For 2019 EDGE Awards

Open call for individuals, organizations and academic institutions to be honored for education, professional development, and leadership in marketing

NEW YORK – The search is on for the best of the best in the marketing industry. A call for nominations is now open for the 2019 EDGE Awards, the signature national event held by Marketing EDGE, a national higher-education nonprofit. This exclusive gathering pays tribute to both new leaders and known legends in the marketing industry. The 2019 EDGE Awards are scheduled to be presented on June 3, 2019 in New York City.

The EDGE Awards recognize corporations, agencies and executives who are setting the benchmark for innovation and excellence in the marketing industry, while also giving back to marketing education. Nominations for honorees who lead from the edge, creating state-of-the-art business models that disrupt the status quo, can be submitted at nominations.EDGEawards.org. Deadline for nominations: January 15, 2019.

Marketing EDGE is accepting nominations in five distinct categories:

  • The Lifetime Achievement Award pays tribute to an honoree who has influenced countless lives, campaigns and businesses, thus opening doors for generations of men and women in their pursuit of career excellence and performance through intelligent, evocative, creative and accountable marketing. Selection also is based upon an individual’s personal support over time for marketing education programs.
  • The Corporate Heritage Award honors and recognizes corporations that have pioneered, inspired, and sustained excellence and leadership in the marketing field. Each honoree is a recognized trailblazer in the marketing industry that has, during its history, recruited, trained and inspired generations of business leaders, touching every area of the industry today.
  • The Corporate Disruptor Award pays tribute to a leading corporation that is paving a new frontier in marketing while demonstrating a corporate and industry-wide commitment to support the future of the field through education, mentorship and service.
  • The Education Award honors an institution for creating a new approach to marketing education that bridges the gap between academic theory and the practical knowledge and skills required in the workplace.
  • The Financial Innovator Award honors and recognizes an individual who brings a combination of capital markets expertise and strategic vision and oversight to significantly expand and impact businesses in the marketing industry. The honoree is renowned as a leader in strategic investments in the marketing industry and has a demonstrated commitment to supporting the future of the field through education, mentorship and service.

These five awards will be presented alongside the renowned “Rising Stars Awards,” which identify emerging marketing practitioners who are next-generation data and digital marketing leaders. [A distinct call for nominations for Rising Stars will take place in January 2019. For a list of previous honorees, click here.]

Online nomination information and forms are available at nominations.EDGEAwards.org. [After users create an account, they will be routed through the nomination system.]

About the EDGE Awards:
Now in its fourth year, Marketing EDGE’s annual fundraising event, the EDGE Awards, pays tribute to the vibrancy and evolution that are moving today’s dynamic marketing field forward. Central to the EDGE Awards is its incredible line up of honorees. Becoming known as the “Academy Awards” of marketing, more than 500 marketing leaders and students will be in attendance on Monday, June 3, 2019 to pay tribute to the best-of-the-best in the field. Each honoree exemplifies outstanding leadership, innovation, creativity and a commitment to giving back by supporting marketing education.

Exclusive sponsorship opportunities for the EDGE Awards are available. Companies wishing to serve as underwriters or sponsors, or to gain visibility in the award program, may contact Amy Sigona: ASigona@marketingEDGE.org | 212.790.1481.

About Marketing EDGE
Headquartered in New York City, Marketing EDGE is a 501(c)(3) that is shaping the future of marketing by connecting students, academics and professionals to the resources and relationships they need to see, move and stay ahead. Empowering skill-ready, responsive and responsible marketing leaders for more than 50 years, Marketing EDGE expands access to leading research, resources and events, fosters deep personal connections and diverse ideas, and provides real-time insights for real-world impact. For more information, visit www.marketingEDGE.org.

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Media Contact for Marketing EDGE:
Amy Sigona
212.790.1481
ASigona@MarketingEDGE.org

 


Boxed, A Company That Delivers Bulk-sized Groceries And Everyday Essentials To Sponsor Marketing EDGE Fall 2018-19 Collegiate ECHO Student Challenge

NEW YORK – A game-changer for college students as they prepare to enter the workforce is their ability to translate theory to practical application. This skill is at the heart of the Collegiate ECHO Marketing Challenge. In 1986, Marketing EDGE, a higher education nonprofit organization – launched this major collegiate program, and has announced the Fall 2018-2019 sponsor, Boxed, a company that delivers bulk-sized groceries and everyday essentials.

Working in partnership with academics nationwide, this marketing competition attracts hundreds of undergraduate and graduate student teams that gain experience devising a marketing plan for a unique brand. The challenge to students specified by Boxed: Create a local integrated marketing campaign in a priority market.

“We’re excited to partner with Marketing EDGE on an opportunity for college students to work on a real-world marketing case,” said Elyse Burack, Director of Integrated Marketing and Brand at Boxed. “We are looking forward to the great ideas coming from these future marketing professionals. As a growing, entrepreneurial company, nurturing and educating young talent is part of our vision. This makes the Challenge a win-win for Boxed, Marketing EDGE, faculty, and students."

Now in its 34th year, this college-level marketing campaign competition is conducted by Marketing EDGE, which offers a host of programs and special events to help build a bridge between aspiring students in the field of marketing and successful marketing careers. Gold-, silver- and bronze-Collegiate ECHO-winning undergraduate team members are eligible to win cash awards, and all student participants are eligible to apply for Marketing EDGE scholarships. Copies of the competition’s official rules and background information are available from Marketing EDGE at its website: www.collegiateECHO.org.

“Digital companies, including this year’s Collegiate ECHO sponsor, Boxed, are disrupting the status quo in countless categories,” said Marketing EDGE President Terri L. Bartlett. “For this reason and many others, we’re thrilled to give students across the country a unique opportunity to compete in this year’s Challenge as they consider forward-looking marketing solutions for this dynamic company. Boxed joins a group of illustrious brands we’ve partnered with throughout the history of this program, as we work together to help launch the next generation of marketing leaders, while making students’ solutions available for future marketing efforts at Boxed.”

Previous Collegiate ECHO sponsors include Fossil, Collette, Facebook, DIRECTV, and Domino’s Pizza, among other consumer and business-facing brands.

About Marketing EDGE

Marketing EDGE is a 501(c)(3) nonprofit organization that is shaping the future of marketing by connecting students, academics and professionals to the resources and relationships they need to continue to see, move and stay ahead. Empowering skill-ready, responsive and responsible marketing leaders for more than 50 years, Marketing EDGE expands access to leading research, resources and events, fosters deep personal connections and diverse ideas, and provides real-time insights for real-world impact. For more information, visit www.marketingEDGE.org.

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Media Contacts for Marketing EDGE:

Marie Adolphe
212.790.1535

 


Marketing EDGE Announces 2018 Collegiate ECHO Challenge Winners

—International Challenge Provided by Fossil, an American Watch and Lifestyle Company—

NEW YORK – Marketing EDGE, a national education nonprofit committed to fostering skill-ready, responsive and responsible marketers of the future, today announced the winners of its 2017-2018 Collegiate ECHO Marketing Challenge.  The content of this competition for college students worldwide was provided by Fossil, an American watch and lifestyle company.  Altogether, six student teams – three from undergraduate programs and three from graduate programs – were honored for proposing a marketing plan to promote Fossil’s Smart Q Watches among 18-35-year-olds.

Among the undergraduate teams, Marketing EDGE awarded a total of $3,500 to students at University of Arkansas and Temple University; the former sweeping both first and second place, the latter, third place. A total of $3,500 was awarded to graduate students at Fordham University and East Carolina University, the former taking first place, the latter both achieving both second and third place.

Conducted since 1986, the Marketing EDGE Collegiate ECHO Challenge provides college students with a real-world marketing project by challenging them to create and pitch a marketing campaign to a leading brand.  This year’s teams worked with a theoretical budget of $5 million.  Final judging by industry leaders and Fossil’s marketing team took place in the spring.

“We are thrilled to partner with Fossil to provide this year’s Challenge to help enrich the learning and marketing career aspirations of students.” said Marketing EDGE President Terri L. Bartlett. “For decades our Collegiate ECHO program has offered thousands of today’s marketers the opportunity to apply classroom theory to frontline needs of recognized national and global brands.  We are particularly honored to work with Fossil as we demonstrate yet again how this unique corporate partnership elevates academics and students to manifest Marketing EDGE’s proven legacy of bridging classroom theory and corporate practices to launch the careers of the next generation of marketing leaders.”

“Fossil was proud to partner with Marketing EDGE to sponsor this year’s Collegiate ECHO Challenge” said Damian Fernandez-Lamela, VP Analytics, Fossil. “We were impressed by the quality and variety of entries we reviewed, and there were some great ideas we will consider implementing going forward. This competition was a true 'win-win-win' for all.”

The winners of the 2018 Collegiate ECHO Marketing Challenge are:

Undergraduate:

Gold:  University of Arkansas
Team Members: Hillary Frank, Amanda Millán, Sydney Richardson, Emily Todd, Sarah Van Doorn
Faculty Advisor: Ignatius Fosu

Silver:  University of Arkansas
Team Members: Brooke Borgognoni, Emily Langenfeld, Julia Wright, Jeffrey Wilson
Faculty Advisor: Ignatius Fosu

Bronze: Temple University
Team Members: Elena Baryshnikova, Nick Downs, Nicole Milstead, Joe Starosta, Quyen Truong
Faculty Advisor: Alison Ebbecke

Graduate:

Gold: Fordham University
Team Members: Yanye Chen, Chih-Chao Chuang, Qianhe Zhao, Anqi Zhu, Mengjie Zhu
Faculty Advisor: Dawn Lerman

Silver:  East Carolina University
Team Members: Nicholas Barnes, Jared Ballew, Alex Parsons, Lindsey Shambeau
Faculty Advisor: Christine Kowalczyk

Bronze:  East Carolina University
Team Members: Christopher Garver, Jorge Lozada, Justin Myers, Madison Rayfield, Alison Winslow
Faculty Advisor: Christine Kowalczyk

“It was a delight teaching students who were extremely passionate about the assignment,” said Professor Ignatius Fosu, faculty advisor to University of Arkansas’s (Fayetteville) gold- and silver-winning teams. “They were very committed, loved the opportunity to work on a real-world campaign, and paid attention to every little detail. This unique opportunity has prepared them adequately for the real world. The University of Arkansas is very proud of the gold and silver winning teams!”

“I'm so thrilled to see the team's efforts recognized,” said Professor Dawn Lerman, faculty advisor to Fordham University’s graduate gold-winning team.  “I was extraordinarily impressed with this team's work ethic and dedication as well as the thoughtfulness and creativity behind their marketing plan. This competition gave them the opportunity to apply knowledge they gained across the wide variety of courses in our MS in Marketing Intelligence program.  I am so proud of them and their work!”

Over its 33-year history, Collegiate ECHO sponsors have included such prestigious companies as Collette Travel, Facebook, DIRECTV, Domino’s Pizza, and Microsoft Advertising.

About Marketing EDGE
Marketing EDGE is a 501(c)(3) nonprofit organization working to help shape the future of marketing by connecting students, academics and professionals to the resources and relationships they need to continue to see, move and stay ahead. Empowering skill-ready, responsive and responsible marketing leaders for more than 50 years, Marketing EDGE expands access to leading research, resources and events, fosters deep personal connections and diverse ideas, and provides real-time insights for real-world impact. For more information, visit www.marketingEDGE.org.

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Media Contact for Marketing EDGE
Samantha Basuk
SBasuk [at] marketingEDGE.org
212.790.1513


Marketing EDGE Names Carol Scovotti, PH.D., Outstanding Educator

NEW YORK  –  Marketing EDGE, a nonprofit education organization, today announced that Carol Scovotti, Ph.D., a Professor of Marketing and Fulbright Scholar at the University of Wisconsin-Whitewater, will receive this year’s Robert B. Clarke Outstanding Educator Award, recognizing an academician’s overall achievement in marketing education.
“The Robert Clarke Award is Marketing EDGE’s opportunity to not only recognize the outstanding achievements of an academic, but it also allows us to acknowledge the critical relationship educators play in our ability to successfully deliver on our mission: to Educate, Develop, Grow, and Employ college students in the field of marketing,” said Marketing EDGE President Terri L. Bartlett. “Given Dr. Scovotti’s history of academic and business success, she personifies the multi-faceted characteristics of today’s front-line educators, as she works to prepare the next generation of talent in this evolving business.”
Dr. Scovotti is also a Visiting Professor and Board of Advisors member at Cologne University of Applied Sciences (CUAS) in Germany. In addition to teaching marketing strategy and international marketing, She serves as the faculty advisor for the CUAS and Umea University (Sweden) exchange relationships. She is also the advisor for a new AMA diversity initiative. Her research focuses on cross border collaboration, multicultural virtual teamwork, and team governance.
She holds a doctorate in international business, marketing, and information technology from Pace University in New York City, a Masters in Business Administration from Loyola University of Chicago, and a Bachelor of Arts in Communications from Marquette University. Before joining UWW-Whitewater in 2004, she was an Assistant Professor of Marketing at Christopher Newport University. Some of the journals in which she has published include Journal of Marketing Education, Marketing Management Journal, Journal of Advertising Education, Marketing Education Review, and Journal for the Advancement of Marketing Education.
About the Robert B. Clarke Outstanding Educator Award
The Robert B. Clarke Outstanding Educator Award recognizes an academician’s overall achievement in marketing education. It is based on an educator’s record of teaching, writing, research and speaking. Recent honorees have included Dr. Dhruv Grewal, Babson College; Dr. Charles Hofacker, Florida State University; Dr. Charlotte Mason, University of Georgia; Dr. Arvind Rangaswamy, Penn State University; and Dr. George Milne, University of Massachusetts Amherst. To see a list of honorees since 1989 visit: www.marketingedge.org/programs-and-events/award-archives/robert-b-clark/
Nominations are submitted by academics; selections are confirmed by the Marketing EDGE Board of Trustees, who appoint the honoree to a one-year term as an academic Board member.
About Marketing EDGE
Marketing EDGE is a 501(c)(3) nonprofit organization that is shaping the future of marketing by connecting students, academics and professionals to the resources and relationships they need to continue to see, move and stay ahead. Empowering skill-ready, responsive and responsible marketing leaders for more than 50 years, Marketing EDGE expands access to leading research, resources and events, fosters deep personal connections and diverse ideas, and provides real-time insights for real-world impact. For more information, visit www.marketingEDGE.org.
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Media Contact for Marketing EDGE 

Samantha Basuk
212.790.1513

SBasuk@marketingEDGE.org