PRESS RELEASES

Marketing EDGE Statement In Response To DMA/ ANA Announcement

As a 501(c)(3), Marketing EDGE is an independent nonprofit organization with an unwavering commitment to preparing the next generation of college students in the field of marketing. For more than 50 years, Marketing EDGE’s mission has been to Educate, Develop, Grow, and Employ college students as they prepare to take on exciting careers and challenges in marketing.
Throughout the years, Marketing EDGE has enjoyed a productive and successful partnership with DMA – the Data & Marketing Association – along with numerous trade organizations, leaders of industry, corporations and key influencers from all walks of the marketing landscape.
Our partnerships are central to Marketing EDGE’s ability to enable access to valuable industry resources and in turn, to provide industry access to those resources nurtured through our mission.  As you may be aware, the DMA and the Association of National Advertisers (ANA) recently announced that they will be joining forces.
Now, more than ever, engagement and support from those throughout the industry is vital to ensure that Marketing EDGE can deliver on the rich programs and activities which allow us to serve our key constituents, including academics, corporations and students.
As Marketing EDGE continues to navigate the evolving field of marketing and identifies powerful ways to deliver on our mission, we look forward to continuing to serve those in the industry.
If you’d like to learn more about how you can get involved, and how you can take advantage of the resources available to help you identify and access entry-level talent, please feel free to contact Marketing EDGE President Terri L. Bartlett.
Terri L. Bartlett
Marketing EDGE President
212.790.1510

Marketing EDGE Announces Call For Nominations For 2018 ‘Rising Stars’ Award Honorees

-Nominations Deadline: Monday, February 19, 2018 – Honorees to be celebrated June 5, 2018, during EDGE Awards event in New York City-

NEW YORK – Marketing's "rising stars" – individuals who are digitally and data-driven savvy, achieving outstanding business results, and serving as mentors and giving back – will be honored by Marketing EDGE, a non-profit education organization, at the EDGE Awards at New York City's New World Stages from 6-10 p.m. EDT on June 5, 2018. To find out just who these individuals are, Marketing EDGE announces its call for nominations for 2018 Rising Stars -- where it seeks to celebrate six such marketing professionals.

“A Marketing EDGE ‘Rising Star’ encapsulates the energy and vitality of today’s marketing field,” said Terri L. Bartlett, president, Marketing EDGE. “While there are numerous industry awards identifying today’s super stars, the EDGE Rising Stars are unique as we identify emerging leaders with a demonstrated commitment to giving back, both to the profession and the community. Rising Stars exemplify the elite in marketing and leadership. Bottom line, during this 12th year of the awards, we look forward to introducing those who represent both the now and the future of marketing.”

Marketing EDGE invites the industry-at-large to submit online nominations for the 2018 Rising Stars here until Monday, February 19, 2018. The criteria for Marketing EDGE 2018 Rising Stars Award candidates include:

  • Works in the digital and/or data-driven marketing field;
  • Is 40 years of age or younger;
  • Is disrupting the status quo and changing the way he/she introduces digital and/or data-driven marketing activities, while reporting significant business results for the organization;
  • Has achieved outstanding results in the field of marketing, which distinguish him/her as a leader in the field;
  • Has a record of remarkable charitable service and/or mentoring support that demonstrates a commitment to giving back to the community; and
  • Is recognized among peers for unparalleled service, such as mentoring young professionals, contributions to or commitment to further education among students and peers.
  • Introduced in 2007, the Rising Stars Awards have paid tribute to more than 50 outstanding executives, and is one of the major award categories of the EDGE Awards. For those considering submitting nominations for a Rising Star, they may visit here to view past honorees.

About the EDGE Awards

Now in its third year, the 2018 EDGE Awards will be presented as the nonprofit organization’s signature and only national fundraising event at New York City’s New World Stages on June 5, from 6-10 pm. The EDGE Awards attract more than 500 marketing leaders and students, who join to pay tribute to the best-of-the-best in the marketing field. Each honoree exemplifies outstanding leadership, innovation, creativity and a commitment to giving back by supporting marketing education.

Already, the balance of 2018 EDGE Awards honorees has been announced and includes:

Charles Morgan – Lifetime Achievement Award
Merkle – Corporate Heritage Award
Fluent – Corporate Disruptor Award
Dr. Charles Stryker – Financial Innovator Award (posthumous)
Proceeds from the EDGE Awards will benefit Marketing EDGE, to further its mission to “Educate, Develop, Grow and Employ college students in the field of marketing.” Go to www.EDGEAwards.org for more event information.

Exclusive premium sponsorship opportunities for the 2018 EDGE Awards are available now. Companies wishing to serve as sponsors, or to gain visibility in the award program, may contact Amy Sigona: ASigona@marketingEDGE.org | 212.790.1481.

About Marketing EDGE

Marketing EDGE is a 501(c)(3) nonprofit organization that is shaping the future of marketing by connecting students, academics and professionals to the resources and relationships they need to continue to see, move and stay ahead. Empowering skill-ready, responsive and responsible marketing leaders for more than 50 years, Marketing EDGE expands access to leading research, resources and events, fosters deep personal connections and diverse ideas, and provides real-time insights for real-world impact. For more information, visit www.marketingEDGE.org.

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Media Contact for Marketing EDGE:
Chet Dalzell
917.608.2251
CDalzell@marketingEDGE.org


Marketing EDGE Announces 2018 EDGE Awards Honorees

NEW YORK – November 16, 2017 – Two organizations and two marketing leaders who have advanced marketing’s leading “edge” while championing professional development, mentoring and education have been named 2018 EDGE Awards honorees by Marketing EDGE, a nonprofit education organization. Now in its third year, the 2018 EDGE Awards will be presented at the nonprofit’s signature national fundraising event at New York City’s New World Stages from 6 – 10 p.m. EDT on June 5, 2018.

The 2018 EDGE Award honorees are:

  • Charles Morgan, chairman, and chief executive officer, First Orion Corp. (Little Rock, AR) is named the Lifetime Achievement Award recipient;
  • Fluent, a cogint company (New York, NY) will receive the Corporate Disruptor Award;
  • Merkle (Columbia, MD) will receive the Corporate Heritage Award; and,
  • Dr. Charles Stryker, founder, Venture Development Center, LLC (Upper Saddle River, NJ), where he also served as chairman and chief executive officer, will be honored posthumously with the Financial Innovator Award.
    In addition, six young marketing professionals will receive a “Rising Star” distinction, all of whom will be announced separately in March 2018. An “Education Award” honoree, bestowed to an academic institution, also will be announced in early 2018.

Marketing EDGE’s President Terri L. Bartlett and Chair Gretchen Littlefield commented on this year’s EDGE Awards honorees.

“Marketing today is profoundly marked by dynamism and disruption – which this year’s EDGE Awards Honorees represent,” Terri L. Bartlett said. “As Marketing EDGE serves to build a bridge between marketing education and successful careers in marketing, we are excited to call attention to these leaders – each of whom represents the leading edge of today’s marketing practice, and who have served as mentors and deep contributors to marketing education and application.”

“Charles Morgan’s entire executive career has been devoted to using data to derive information and insights to advance customer and prospect engagement,” said Gretchen Littlefield, who is also president, Infogroup Data Solutions. “Through his recently launched First Orion Corp. enterprise, and the founding and establishment of Acxiom as a global marketing powerhouse, he has paved the way for important innovations in the industry, as well as launched countless careers which continue to influence the world of marketing today. He’s not done yet. He continues to serve as an industry leader – with past board and chairman roles at the Data & Marketing Association – and as a staunch supporter of marketing education at the collegiate level.

“Fluent contributes to the industry through its wealth of best practice and research study reports focusing on ‘people-based marketing’ through data analytics, data-backed marketing strategies, loyalty programs, and more,” Littlefield said of the Corporate Disruptor Award honoree. “Since its inception, Fluent has placed a priority on social responsibility, supporting education with the goal of developing the next generation of leaders – and is highly ranked in Crain’s ‘Best Places to Work’ and Fortune’s ‘Best Places to Work for Women.’”

“Merkle’s deep heritage in data, analytics, and the technology capabilities that enable them, keeps the company and its clients focused on performance and people-based marketing,” Bartlett said. ”That same commitment to people is found in Merkle’s drive to foster and to nurture talent, both that of its own staff as well as future generations, as demonstrated through the company’s steadfast support of Marketing EDGE and its programs.”

“It is with sadness that we posthumously honor Dr. Charles Stryker as our Financial Innovator – Charlie was an industry icon and personal mentor who truly exemplified leadership through his support and funding that touched dozens, perhaps hundreds, of ad tech and mar tech companies,” Littlefield said. “There’s scarcely a startup founder or C-suite representative in the data field who did not turn to Charlie for information, inspiration and introductions in the past two-plus decades. He is missed immensely, but his legacy is in the people he coached and connected and his colleagues at Venture Development Center.”

“With a new venue for this year’s EDGE Awards, we expect our only national fundraising event of the year to be a special gathering of marketing executives, academics and college students from across the country, all of whom embrace the vital importance and critical relevance of Marketing EDGE’s mission and vision,” Bartlett said.

Proceeds from the EDGE Awards will benefit Marketing EDGE, to further its mission to “Educate, Develop, Grow, and Employ college students in the field of marketing.” Go to www.EDGEAwards.org for more event information.

Exclusive premium sponsorship opportunities for the 2018 EDGE Awards are available now. Companies wishing to serve as underwriters or sponsors, or to gain visibility in the award program, may contact Amy Sigona: ASigona@marketingEDGE.org | 212.790.1481.

ABOUT MARKETING EDGE
Marketing EDGE is shaping the future of marketing leadership by connecting students, academics and professionals to the resources and relationships they need to see, move and stay ahead. For more than 50 years, Marketing EDGE has been forging deep personal connections, expanding access to premier events and publications, and fostering the next generation of responsive and responsible marketing leaders. For more information, visit: www.marketingEDGE.org.

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Media Contact for Marketing EDGE
Chet Dalzell
917.608.2251
CDalzell@marketingEDGE.org