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Marketing EDGE Collegiate Summit – Helping Students Define Their Competitive EDGE

By: Alicia Harris, Radford University 

When I first arrived at the Collegiate Summit with over thirty other passionate, motivated, and driven students, I was forced to deeply think about what I thought my competitive edge might be. I realized that it was no longer good enough to be smart, to have extraordinary communication skills, and an Excel certification to wave around. I met students my age, in their late teens or early twenties, many of which who were starting their own businesses and had already created a clear path for their futures. Being surrounded by such an elite group, taught me the importance of being able to define and own what made me stand out among the crowd. By the end of the Summit, I came to the sound and confident conclusion that my edge is my undeniable work ethic.

Alicia Harris (middle) with fellow participants Sabria Jones and Ron Davalos

Throughout the different workshops and presentations, I began to network and converse with many of today’s leading marketers. However, Wednesday was my favorite day because it focused on perfecting our craft. The first session was a resume review. During the session, several human resource managers joined us to look over and critique our resumes. Having this sort of one-on-one attention was by far one of the most beneficial advantages that Marketing EDGE could have given us. In today’s business world, a resume has less than ten seconds to stand out to a recruiter. If it doesn’t seem of importance or is not appealing, it is trashed within the blink of an eye. Having feedback on how one should go about constructing their resume by the people who actually review them was a wonderful gift. One of my favorite sessions was the Interviewing Blind Date workshop led by Meredith Trotta. Going into an interview for the first time can be nerve-racking and quite intimidating. However, Meredith fully prepared us for when our time comes to sit down and sell ourselves to a hiring manager.

I greatly appreciated the opportunity to attend this wonderful and life-changing experience. I hope to stay involved in this innovative organization in the future. I have learned a great amount while attending the Collegiate Summit and am walking away feeling more confident in the future ahead.

Thank you Marketing EDGE for helping me to define and perfect my edge!


Congratulations, Collegiate ECHO Winners!


Achieving A Dream Career: Iva Boishin

Iva Boishin, a junior majoring in marketing and international business at University of Maryland, credits the Collegiate Summit with helping with both her studies and her recent internship with flooring industry leader The Matworks. "When I saw the Collegiate Summit, I was instantly interested. It was the perfect way to discuss marketing trends with fellow excited peers." she says. "Moreover, in my marketing classes, instead of hearing about distant theories and practices, I can apply what I learn in class to the trends and current marketing practices in the field."

Iva offers some solid advice for students considering a career in marketing: "Get out there as soon as possible. Try various internships. And don’t forget to network! I know everyone has probably said this to you a million times but it is the most important thing."


Collegiate Summit Application Deadline Approaching - Participation Led Alicia Harris to Great Internships

Alicia Harris, a student at Radford University, participated in the Collegiate Summit, which helped give her the confidence and skills to land a coveted internship at BBDO Worldwide, where she worked on branding the AT&T account (as well as her upcoming internship at Ogilvy). “Through Marketing EDGE, I learned a lot about data and mobile, which has been extremely useful,” she says. “Thank you Marketing EDGE, I am forever grateful!”

Like Alicia, attendees at this year’s Collegiate Summit will explore how the savviest companies and brands are creating targeted, multi-channel campaigns using digital, data-driven strategies. And they’ll gain industry insights and tips on launching their marketing careers, build contacts while having fun at networking events, and sharpening their resumes and interview skills at career development workshops.

Submit your application here before Friday – at midnight – to be part of this life-changing experience:

APPLY HERE

Collegiate Summit Alumnus Nereida Zarco

Why Students Should Apply Now

Nereida Zarco credits her experience with Marketing EDGE in helping her land a coveted digital marketing internship with IBM. “My interviewers had nothing but great things to say about their two previous ‘EDGE interns’.” Nereida graduated with a business degree in December, making her the first college graduate in her family.

Generous individuals and corporations who support Marketing EDGE programs like the Collegiate Summit have provided thousands of young marketing professionals like Nereida with the opportunities and connections they need to succeed.

We’re now accepting applications for our 2017 Collegiate Summit, which will be held in New York City June 4-7. The competitive program is limited to 80 students, so apply today [link] to be part of this transformative experience!

COLLEGIATE SUMMIT - LEARN MORE

Collegiate Summit Application Deadline Approaching

March 28, 2020
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Collegiate Summit Application Deadline Approaching - Participation Led Alicia Harris to Great Internships

Alicia Harris, a student at Radford University, participated in the Collegiate Summit, which helped give her the confidence and skills to land a coveted internship at BBDO Worldwide, where she worked on branding the AT&T account (as well as her upcoming internship at Ogilvy). “Through Marketing EDGE, I learned a lot about data and mobile, which has been extremely useful,” she says. “Thank you Marketing EDGE, I am forever grateful!”

Like Alicia, attendees at this year’s Collegiate Summit will explore how the savviest companies and brands are creating targeted, multi-channel campaigns using digital, data-driven strategies. And they’ll gain industry insights and tips on launching their marketing careers, build contacts while having fun at networking events, and sharpening their resumes and interview skills at career development workshops.

Submit your application here before Friday – at midnight – to be part of this life-changing experience:

APPLY HERE

The Collegiate Summit: Catalyst to a Marketing Career

Jennifer Silver | Associate Strategic Consultant | Epsilon | 2017 Collegiate Summit | Call for Applications

Each year, Marketing EDGE provides inspiration to hundreds of young people like Jennifer Silver, whose experience at our 2013 Collegiate Summit at marketing leader Epsilon led her to pursue a marketing career.

Today, Jennifer works as an Associate Strategic Consultant in Epsilon’s New York office, supporting clients in planning digital messaging and strategy across all channels. “If it weren’t for Marketing EDGE, I would not be where I am today,” she says. “Marketing EDGE was the catalyst that got my career started.”

The generous individuals and corporations who make Marketing EDGE’s work possible can be proud of helping thousands of successful marketing professionals like Jennifer get their start.

We look forward to welcoming 80 students to the Collegiate Summit, a 4-day, highly competitive summer boot camp to be held in New York City from June 4-7.  Applications for this program are being accepted now:

LEARN MORE & APPLY

INTERN BLOG: Follow the Adventures of Marketing EDGE's Intern

Culture shocked by marketing norms and culture, this intern engages the upper echelon of the marketing industry in an attempt to find and redefine his passions:

There are a few things that everybody just hates doing: taxes, laundry, dieting. But the one thing A LOT more of people hate doing – besides those alien extroverts, who ever so calmly engage in flowery small talk – is talk to strangers.  Perhaps its because we all hate being judged.  Perhaps its because the cocktail from earlier gave you dry breath, and you’re just not trying to offend anyone with your oral BO.  Click here for Part 2 of 3 of the SUMMIT series.


Marketing EDGE Announces 2016 Collegiate ECHO Winners

This year’s Collegiate ECHO Marketing Challenge centered on the social media network, Facebook. Each team was challenged to create an integrated marketing campaign with the goal of increasing the awareness and consideration of Custom Audiences with B2C [Business-to-Consumer] marketing decision-makers, using an integrated marketing approach and working with a theoretical budget of $5 million.

The winners of the Marketing EDGE 2016 Collegiate ECHO Marketing Challenge are:

Undergraduate:

1st Place Gold Temple University Victoria Bak, Rachel Gallucci, Robert Hoeft, Niamh Murphy, Finnian Saylor Faculty Advisor: Chuck McLeester

2nd Place Silver Hofstra University Elaina Levenson, Jordan Richmond, Dolly Schuttinger, Julia Rondeau Faculty Advisor: Songpol Kulviwat

3rd Place Bronze James Madison University Mariam Bekele, Corothy Capasso, Allie Hammond, Mitchell Myers, Joseph Scully Faculty Advisor: Theresa Clarke

Graduate:

1st Place Gold Eastern Michigan University Anna Arends, Anne Swary, Simon Thalmann Faculty Advisor: Matthew Sauber

2nd Place Silver Pace University Ge Ou, Agnes Heringer, Robert Rindler Faculty Advisor: Harvey Markovitz

3rd Place Bronze Eastern Michigan University Devin Jones, David Weight, Bradley Whitehouse Faculty Advisor: Matthew Sauber

Marketing EDGE awarded $8,500 in scholarships to schools that fielded winning undergraduate teams, including $5,000 to Temple University, which achieved a first place Gold Collegiate ECHO; $2,500 to Hofstra University; which took second place (Silver Collegiate ECHO), and $1,000 to James Madison University, which took third place (Bronze Collegiate ECHO). In addition, $3,500 in cash prizes went to the winning student teams. Among graduate students, two separate teams from Eastern Michigan University won the Gold and the Bronze Collegiate ECHOs, respectively, a team from Pace University took the Silver Collegiate ECHO award.