2015 Research Summit Program

Marketing EDGE Direct Interactive Marketing Research Summit October 3-5, 2015  Boston, MA

Boston Convention & Exhibition Center | 415 Summer Street | Boston, MA

Welcome to Boston!

Weather:  Lows are expected in the lower 50°s F (about 10° C).  Rain possible.

For the buttons below, you also will receive the corresponding documents on a flash drive at the Research Summit.

Feel free to download and peruse all the work you wish to review before attending this event.


Friday Evening Chair's Happy Hour | October 2, 2015 |  6:30 PM

Our conference begins on Saturday with the Jacobs & Clevenger Case Writers' Workshop. However, if you arrive on Friday, join colleagues at the Friday Night Chairs' Happy Hour at a great location: W Lounge, W Hotel, 100 Stuart Street.  Hosted by the conference co-chairs, right around the corner from Courtyard Boston Marriott.
 

Saturday, October 3, 2015

2-page pdf: complimentary shuttle schedule | Courtyard Boston Marriott. See your 9/28 email for Uber code.
 
Shuttle Schedule
 
 
Program in Brief:
8:30 AM CONTINENTAL BREAKFAST
9:00-11:30 AM  JACOBS & CLEVENGER CASE WRITERS' WORKSHOP
11:30-12:15 PM MEET THE EDITORS LUNCH
12:15-5:15 PM CONCURRENT SESSIONS
5:15-6:45 PM RECEPTION
 
 
Saturday Program Bios/Roster
 
Links in the program open pdfs, and some Research Summit web pages.
(Some versions of Adobe allow you to right-click to append documents to the end of program document for a personalized experience.)

Sunday, October 4, 2015

Program in Brief:
8:30  AM  REGISTRATION OPENS
9:00-10:30 AM  CONCURRENT SESSIONS 10-12
10:45-11:45 AM PANEL: DIGITAL MARKETING TRENDS
12:00 PM-1:30 PM  AWARDS LUNCHEON AND KEYNOTE
1:45-3:15 PM PANEL 1: THE VALUE OF PERSONAL DATA TO MARKETING IN THE U.S.
PANEL 2:  PROMOTING ONLINE PRIVACY SAFETY AND SECURITY: DIGITAL TRUST FOUNDATION (DTF)
3:15-3:30 PM  CLOSING PLENARY SESSION
   
 
See page two of complimentary shuttle schedule for Sunday-Tuesday departures. See your 9/28 email for Uber code.
 
Shuttle Schedule
 
 
Sunday Program Bios/Roster
 
 

Thank you to our Sponsors:

 
Acknowledgements
 

Online proceedings are available at