What is Old is New Again - The Convergence of Communication & Commerce, Now Powered by Data

A recent Bell and Howell research study led by Dr Haroon Abbu that created DM 200, the first-of-its-kind ranking of the top 200 direct mail service providers by estimated sales revenue specifically focused on direct mail marketing service providers to understand key players, their opportunities, challenges, and their transformation into the digital realm.  The dynamic shift has made it necessary for these providers to play a larger role in the marketing value chain by offering a broad range of marketing services and enhance their value proposition surrounding direct mail by offering personalization, mobile, online/offline integration, and end-to-end multi-channel solutions that can effectively engage and measure customer experience.
The panel will discuss the implications of new technologies powered by data, which have enabled the convergence of communication and commerce, thus transforming the way businesses think of their business models, business processes, and business infrastructures to engage with their customers to drive profitable relationships.    The online-offline, physical-digital convergence has touched various facets of consumers’ interaction with businesses as they seamlessly cross channels through various devices and mediums in search of value, speed, and convenience.  
Ramesh Ratan, CEO, Bell & Howell; and Vice-chair, Universal Postal Union
Ramesh Ratan is CEO and member of the board of directors of Bell and Howell, a leading globalprovider of multi-channel communications and commerce solutions. He has a successful careerimproving sales and profit performance for leading public and private, technology-driven companies including AT&T, Lucent, and Pitney Bowes. 


Don McKenzie, President & Chief Growth Officer, Innovairre Communications
Don McKenzie is the President & Chief Growth Officer at Innovairre Communications. After a successful career leading several major data-driven direct marketing firms – while simultaneously volunteering his time to help numerous causes and associations – Don decided to combine his professional skills with his personal passions and joined Innovairre. Now Don's favorite quote is, "Your cause is our cause."  Don has extensive experience building integrated, multichannel marketing services organizations – with several thousand employees and more than a dozen locations – through leadership development, business turnaround/transformation and progressive growth strategies. 
Previously, Don served as president and CEO for these leading organizations: SourceLink, Direct Group, CC3, Petsky Prunier and a division of Advo. Over the years, Don has contributed his expertise to the marketing industry, serving on many industry boards. This includes being elected vice chairman of the Direct Marketing Association, the world's largest trade association supporting both nonprofit and commercial direct marketers with more than 2,600 member organizations.

Haroon Abbu, Senior Director, Data Analytics and Digital Transformation Bell & Howell
Dr. Haroon Abbu is Head of Global Sales Operations, Data and Analytics at Bell and Howell, a leading global provider of multi-channel communications and commerce solutions. Haroon is an accomplished leader with 20 years’ experience in strategy, data analytics, and deployment of digital technologies that transform business processes and core competencies. He recently earned executive doctoral degree from Lubin School of Business, Pace University, NY with a dissertation focused on the role of market orientation in effectively managing physical to digital convergence and transformation within firms.
Deborah Fain, Clinical Assistant Professor of Marketing, Pace University
An expert in Customer Relationship Management (CRM), a key component of integrated marketing, Deborah Fain has been developing acquisition and retention programs for over 40 years for clients such as Doubleday Book Clubs, the American Express Corporate Card, and many others. Deborah has taught on-site at companies all over the world, and she has taught at the university level since 1988. She is currently Clinical Assistant Professor of Marketing at Pace University and co-directs the Integrated and Direct Marketing Lab, a student-operated marketing agency where students learn the skills necessary to shine as business leaders after graduation. Deborah has degrees from Duke University (BA) and Columbia Business School (MBA), and she is ABD for a doctorate at Boston University.