2013 SPECIAL TOPIC PANEL: Direct Marketing in the Omnichannel Environment

Direct/Interactive Marketing Research Summit

2013 Special Topic: Marketers and consumers have access to more channels than ever. New channels continue to emerge while traditional channels remain relevant. Now, with developments in technology and Big Data, companies can develop omnichannel marketing strategies that put the consumer first. This panel will discuss the evolution of direct marketing and its role in the emerging omnichannel environment.

Moderator:

Lisa Spiller Lisa Spiller is Distinguished Professor of Marketing in the Joseph W. Luter, III School of Business at Christopher Newport University in Newport News, Virginia. She has been teaching marketing courses to undergraduate business students for more than 25 years and has helped her university pioneer a major in direct and interactive marketing.Lisa Spiller is Distinguished Professor of Marketing in the Joseph W. Luter, III School of Business at Christopher Newport University in Newport News, Virginia. She has been teaching marketing courses to undergraduate business students for more than 25 years and has helped her university pioneer a major in direct and interactive marketing.


Panelists:

Carlos Corredor

Carlos Corredor, Retailer Customized Marketing Manager, Hallmark

With 25 years experience in key roles with service firms and global corporations, Carlos has worked in product design and development for mass-channel consumer products, leveraging such brands as Coca-Cola, Nickelodeon, Warner Bros, and Mattel.   He has worked for a number of ad agencies at both the local and national level, as well as having worked for ... [click here for additional biographical information.]

 

Debbie Roth

Debbie Roth, VP Sales & Marketing, Japs-Olson

Debbie Roth is Vice President of Sales & Marketing at Japs-Olson Company – one of the 10 largest commercial print and direct mail production firms in the United States - where she has been involved in all aspects of direct marketing and production for over 25 years. [click here for additional biographical information.]

Andrew Davidson

Andrew Davidson, SVP, Comperemedia

In his role as Senior Vice President, Comperemedia, Andrew provides insights to clients around key trends and industry marketing activity. Andrew has 19+ years of financial services research experience and is a regular speaker at high profile industry events ... [Click here for additional biographical information.]

Tom Harding

Tom Harding, CEO,
Infinity Direct

Tom is CEO of Infinity Direct and has 26 plus years of experience in the printing and direct marketing industries.  In 1991 he founded Infinity Direct, a 40-person full-service direct marketing agency.  It all started with ... [Click here for additional biographical information.]