- About Us
With 25 years experience in key roles with service firms and global corporations, Carlos has worked in product design and development for mass-channel consumer products, leveraging such brands as Coca-Cola, Nickelodeon, Warner Bros, and Mattel. He has worked for a number of ad agencies at both the local and national level, as well as having worked for Ladies’ Home Journal Magazine in New York.
Carlos joined Hallmark in 1998 in Licensing, before moving to Integrated Marketing with the Consumer Solutions Division in 2002. Carlos was instrumental in leading the development of the highly successful direct mail effort supporting the launch of sound cards in 2006. Also in 2006, he participated in the development and pilot program surrounding the launch of the Retailer Customized Marketing program, an end-to-end system that has made it easy for Hallmark’s Gold Crown retailers to deliver local store marketing messages to their customers. Today, Carlos leads Hallmark’s local store marketing initiatives for 2500 independent and corporate-owned stores.
|In 2008, the RCM program won an Enterprise Intelligence Award from Computerworld for its work in Customer Intelligence and Management. In 2009, the RCM program was honored by the National Center for Database Marketing with a Gold Award in Business-to-Business for its work with Teradata, the world’s leader in data warehousing and integrated marketing management. In addition, a case study featuring the RCM program was published online with DirectMarketingIQ, an online publication covering print, online direct marketing practices, trends and statistics.|