Attendance at DMA's &THEN Conference & Exhibition


Twitter: #mktgEDGE17 | LinkedIn Group: Marketing EDGE Professors

ADDED BENEFIT FOR FULL-TIME FACULTY AND PHD STUDENTS: Those attending the Summit received optional complimentary attendance to the DMA &THEN event which followed the Research Summit

  • At &THEN 2017, a marketing conference in New Orleans, LA  October 8-10 DMA will comp the registration of full-time professors and PhD students saving up to $2,295!
  • Inspiration (keynote) speakers will be announced.
  • &THEN is an immersive marketing experience that was designed by the many varied perspectives of the world’s best brands and marketers. It’s the Data & Marketing Association’s (a division of ANA) completely reinvented annual event.
  • Opportunities to listen to big-idea, strategic keynotes abounded.
  • There were 100+ educational sessions that dove into the latest in content and creation, data and analytics, customer engagement, strategy, branding and marketing technology (and more)—all delivered by expert faculty. Previous sessions were delivered by companies such as Dunkin Donuts, LEGO, Adidas, Shinola, Under Armor, Mashable, TripAdvisor, The Huffington Post and many more.
  • Academics had the opportunity to meet marketing experts from around the world—business partners, potential clients and industry authorities—to come back inspired and invigorated with ideas for research and teaching.
  • There also were dozens of the best marketing solutions providers, with information about the newest technologies.

From the Inspiration keynote session (following the Marketing EDGE Summit) through the Tuesday afternoon sessions, the DMA each year offers full-time professors a discount to attend their &THEN event, where they can network with leading marketing practitioners who converge from all over the world. Participants find cutting-edge sessions with marketing topics ranging from digital, social media, interactive, database, mobile, direct and more, - not to mention exciting keynotes. 

WHO'S ELIGIBLE FOR THIS DISCOUNT? Full time professors.  See what takes place at &THEN below or at


...added benefit is attendance at DMA Conference to keep up with current developments—contacts helped me organize class visits on international field trips.

 - Dennis Sandler, Pace University