Sunday Full Agenda | October 4, 2015

October 3-4, 2015
Boston Convention & Exhibition Center |  Boston, MA
9:00-10:30 A.M.
Digital Marketing Potpourri Papers   Digital Marketing Potpourri Abstracts   Brands & Digital Marketing
Visualizing, Matching, and Generalizing Case-Based Theory Construction and Case-Level Data Analysis
- Arch Woodside, Boston College
  Health Message Framing of Pandemic Diseases: an Analysis of Ebola and Avian Flu Messaging in Ghana China and USA
- Anthony Asare, Tilottama Ghosh Chowdhury, Patricia Norberg, Quinnipiac University
- Jun Kang, Hunan University
- Richard Bannor, University of Ghana Legon
  Hierarchical Trait Predictors of Mobile App Purchasing Behaviors
- John B. Dinsmore, Kunal Swani, Wright State University
- Riley Dugan, University of Dayton
Are Brands Best Described as Institutional Facts?
- Anjala Krishen, University of Nevada Las Vegas
  The "Quantification of Self" in Fitness: Exploring The Role of Granularity, Gamification and Social Sharing in this New Consumer Movement
- George Pettinico, George Milne, University of Massachusetts Amherst
  Relative Importance of Brand Experience Dimensions in Different Categories of Branded Apps
- Nusser Raajpoot, Beth Ghiloni-Wage, Central Connecticut State University
Green Growth: An Exploratory Study of Garden Centers' Use of New-Media Marketing
- Scott Stebner, Lauri M Baker, Cheryl Boyer, Hikaru Hanawa Peterson, Janis Crow, Kansas State University
  The Effect of Independent and Interdependent Self-Concept on Responses to Recommendation Messages of Content-Based and Collaborative Filtering
- Dae Hee Kim, Christopher Newport University
  Inside the Mobile Messaging Stream: Ground Up Insights into Brand Experiences and Engagements
- Beth Ghiloni Wage, Nusser Raajpoot, Central Connecticut State University
The Evolution of IMC
Donald Hurwitz, Emerson College
  Estimating Supporter Lapse Risk with First-Year Donation Behavior
Anyuan Shen, State University of New York at New Paltz
  Modeling Interdependent TV Subscription Behavior to Movie and Sports Channels
Xi "Alan" Zhang, University of Toledo
Post Purchase Responses in Online versus Offline Experiences: The Interplay of Gender and Experiential Buying Tendency
- Nadia Pomirleanu, John A. Schibrowsky, University of Nevada Las Vegas
  Why Classic Marketing Promotion Doesn’t Work in Digitized Context
- Anita Radon, Malin Sundström, Swedish Institute for Innovative Retailing
10:45-11:45 AM

PANEL: Digital Marketing Trends
- Neil Feinstein, St. John's University, and Owner, Zezo Digital
- Michelle McCormack, Founder, Secret Boston and LovetheCool Digital Consulting
- Ellie Ofek, Harvard Business School
- Fareena Sultan, Northeastern University

12:00-1:30 PM
Awards Luncheon & Keynote
Keynote: Harry Gold,
CEO and Managing Partner, Overdrive Interactive
1:45-3:15 PM

PANEL: The Value of Personal Data to Marketing in the U.S.
- John Deighton, Harvard Business School
- Peter Johnson, Columbia University
- Rachel Nyswander Thomas, Executive Director, Data-Driven Marketing Institute and Vice President, Government Affairs, Direct Marketing Association 

PANEL:  Promoting Online Privacy Safety and Security: Digital Trust Foundation (DTF)
- Tina Keisler, Kristen Walker, California State University Northridge
3:15-3:30 PM
Closing Plenary Session