2013 Special Topic: Funding Your Research in Direct Marketing

Direct/Interactive Marketing Research Summit

2013 Special Topic Panel:  The University of Cincinnati’s Direct Marketing Policy Center (DMPC) has supported academic research in direct marketing for more than two decades.  Join DMPC director Bob Dwyer for a look at the funding process and Debra Zahay-Blatz (Aurora University) for funding success stories.  Participate in a discussion of research priorities for the field.


Bob Dwyer

F. Robert Dwyer,
Joseph S. Stern
Professor of Marketing,
University of Cincinnati;
Director, Direct Marketing
Policy Center

Bob Dwyer earned his Ph.D. from the University of Minnesota and is the Joseph S. Stern Professor of Marketing at the University of Cincinnati. He currently serves as Director of the Direct Marketing Policy Center. [Click here for additional biographical information.]

Riley Dugan

Riley Dugan, PhD Candidate, University of Cincinnati

Riley Dugan is a 4th year doctoral candidate in Marketing at the University of Cincinnati. Prior to enrolling in the doctoral program, he worked in public accounting at Grant Thornton, LLP in Denver, Colorado.  He also served as a 5th Grade teacher in Teach for America in Roma, Texas.  His undergraduate degree is in Political Science from Emory University, and he holds an MBA and an MS-Accounting from the University of Cincinnati.

His research interests are in professional selling and new media. His dissertation work examines the effect of LinkedIn usage on sales performance.

Xin "Shane" Wang

Xin (Shane) Wang, Ph.D. Student, University of Cincinnati

Xin (Shane) Wang is a Ph.D. student in the Carl. H. Linder College of Business, University of Cincinnati. His research focuses on choice modeling with implications for marketing and cognitive psychology, Bayesian statistics, Machine learning and textual analysis on User Generated Contents and New Product Development. His dissertation involves analytic modeling of human judgment and choice processes, operationalizing the analytic model in a form suitable for statistical estimation, and testing the model using both simulated and empirical data. Xin earned his B.S. in Mathematics from the University of Toulouse, France and an M.S. in Statistics from Georgetown University.

Debra Zahay-Blatz

Debra Zahay-Blatz, Associate Professor of Marketing, Aurora University

Dr. Debra Zahay-Blatz is Associate Professor of Interactive Marketing at Aurora University. She holds her Doctorate in Marketing from the University of Illinois, her Master of Management from Northwestern University in Evanston, Illinois, her Juris Doctor from Loyola University in Chicago and her undergraduate degree from Washington University in St. Louis. Dr. Zahay-Blatz researches how firms can facilitate customer relationships, particularly using customer information. [Click here for additional biographical information.]