Bob Dwyer

 

Bob Dwyer

Bob Dwyer earned his Ph.D. from the University of Minnesota and is the Joseph S. Stern Professor of Marketing at the University of Cincinnati. He currently serves as Director of the Direct Marketing Policy Center.

His research interests center on interfirm governance and the development of buyer seller relationships. Published just the year before the first Die Hard film, Bob’s JM article with Paul Schurr and Sejo Oh, “Developing Buyer – Seller Relationships,” was named one of the Top 10 Sales Articles of the Century in 2001 (AMA) and continues to be widely cited.  His book with Jeff Tanner, Business Marketing: Connecting Strategy, Relationships and Learning is used on five continents. 

He has served on the editorial review board of the JM and JMR and currently serves on the ERB for the Journal of Business and Industrial Marketing, Journal of Marketing Channels, and the Journal of Business to Business Marketing.

Bob received the Lifetime Achievement Award from the AMA’s IOSIG in 2011, the Graduate EXCEL Award in 2006 for Excellence in Classroom Education and Learning by the UC College of Business and was named Outstanding Direct Marketing Educator (1991) by Marketing EDGE (formerly DMEF).  Bob and his wife, Kathy, have home educated their five sons – and founded a private, independent school, Royalmont Academy, offering classical education and Catholic formation for grades PreK-8 in Mason, Ohio.  Their involvement in youth soccer, 4H, and Young Naturalists of Ohio has turned their Suburban’s odometer to a number just shy of 37 million miles.