Debra Zahay-Blatz

Debra Zahay-Blatz

Dr. Debra Zahay-Blatz is a Full Professor of Marketing at Aurora University in Aurora, Illinois where she teaches in the Digital Marketing Minor. She holds her Doctorate in Marketing from the University of Illinois, her Master of Management from Northwestern University in Evanston, Illinois, her Juris Doctor from Loyola University in Chicago, Illinois and her undergraduate degree from Washington University in St. Louis, Missouri.  Dr. Zahay-Blatz researches how firms can facilitate customer relationships, particularly using customer information.

Some current and recent research topics include data quality, customer information management for competitive advantage, information use in new product development and particularly crowd-sourcing, data warehousing in CRM environments, email personalization and other aspects of interactive marketing.

Some of the journals in which she has published include Journal of Interactive Marketing, Journal of Product Innovation Management, Decision Sciences, Industrial Marketing Management, Journal of Advertising Research, Journal of Business and Industrial Marketing, Interactive Marketing, Journal of Database Marketing and Marketing Strategy Management, and in the working paper series for the Marketing Science Institute. She has presented her work at many academic and practitioner conferences. Prior teaching experiences include Northern Illinois University, where she was program head of the Interactive Marketing Area for ten years, North Carolina State University in Raleigh, North Carolina and DePaul University in Chicago, Illinois. She recently co-authored the third edition of the textbook Internet Marketing: Integrating Online and Offline Strategies with MaryLou Roberts. She is on the Editorial Board of the Journal of Database Marketing and Marketing Strategy Management and is Editor-in-Chief of the Journal of Research in Interactive Marketing. She also writes a column on Internet Marketing Entitled “Going Interactive” for AMS Quarterly.

Dr. Zahay-Blatz has been the President of her own database and relationship management consulting firm since 1993 and has extensive experience helping companies identify and develop customer relationships. Her prior business experience includes senior marketing management responsibilities at MCI Telecommunications and Dun & Bradstreet. She has also served as a Vice President on the Executive Board of the Chicago American Marketing Association and currently serves on the Board of the Chicago Association of Direct Marketing.