Shankar-Spiegel Best Dissertation Proposal in Direct/Interactive Marketing

Shankar-Spiegel Winners


For information on how to apply for this award, visit:  

Read biographies of the award's founders here.


Xian Gu, University of Maryland

2018 Recipient
Unnati Narang   UMays Business School, Texas A&M University


Xian Gu, University of Maryland

2017 Recipient (awarded in 2018)
Xian Gu   University of Maryland


Daniel McCarthy 2016 Recipient
Daniel McCarthy  The Wharton School
Seoungwoo Lee

2015 Recipient
Seongwoo Lee  University of Maryland

Arun Gopalakrishnan

2014 Recipient
Arun Gopalakrishnan  The Wharton School

Lin Liu

2013 Recipient
Lin Liu  University of Southern California

Xi "Alan" Zhang

2013 Recipient
Xi "Alan" Zhang  Georgia State University


2012 Recipient
Yi Zhu  University of Southern California




Kaifu Zhang, INSEAD

2011 Recipient
Kaifu Zhang  INSEAD

Shyam Gopinath

2010 Recipient
Shyam Gopinath  Northwestern University


2009 Recipient
Jonathan Zhang  Columbia University

2008 Recipient
Anita Man Luo  University of Connecticut

2008 Honorable Mentions


Name: Andrew Stephen
School: Columbia University
Award Won: 2008
Name:  Seshadri Tirunillai
School: University of Southern California
Award Won: 2008

About the Shankar-Spiegel Award

Marketing EDGE will award the winner $3,000 in financial assistance to be used for conducting the research and data collection to support their dissertation. All students who submit proposals will be given generous use of the Marketing EDGE Data Set Library.

How to Enter:

  • An electronic version of the proposal (Word or PDF format) must be received by July 31, 2019. Submissions received after this date will not be considered. The maximum length is 25 double-spaced pages, including executive summary, tables/exhibits and references. The first page should be an executive summary of the proposal.
  • The dissertation must be no more than 50% completed at the time of submission. A letter from the primary thesis advisor approving the submission and certifying that the dissertation is no more than 50% completed must be scanned and emailed by July 31, 2019.
  • The candidate should have successfully completed his/her comprehensive preliminary exam as certified by the chair(s) of his/her dissertation.
  • For blind reviewing purposes, please omit any identifying information (name, school, etc.) from the proposal itself. Please include with the submission a separate file/hard copy sheet containing name, dissertation title, school, and detailed contact information for both the entrant and his/her thesis advisor(s).
  • Proposals should include a brief statement of the problem to be researched, relevant theory addressing that problem, hypotheses to be tested, methodology to be employed, analysis to be performed on the data collected, anticipated results, and an indicative bibliography. Attention should also be given to the managerial relevance of the expected results.
  • In addition to applications from Ph.D. students in marketing, applications are encouraged from students in computer science, economics, management science, psychology, sociology, statistics, advertising and communications, strategy, management and organization, information systems, and other relevant disciplines whose developments help advance our understanding of direct/interactive marketing.
  • The competition is open to doctoral students worldwide. Participation in other grant or award programs does not preclude being considered for this award.
  • Proposals will be judged on importance and potential contribution of the subject to business and academia; quality of conceptual development; feasibility and appropriateness of methodology; and creativity. The judging team will comprise prominent interactive marketing academicians.
  • The winner will be announced by October 31, 2019.