Charles Hofacker | Robert B. Clarke Outstanding Educator Award

Charles Hofacker, Florida State University | 2015


Charles Hofacker

Charles Hofacker is the Carl DeSantis Professor of Business Administration and Professor of Marketing at Florida State University.  He also is the incoming director of the Florida State University College of Business’s Marketing Ph.D. program. He has served as a visiting professor at the Universitá Bocconi, Milan, Italy, and early in his career as a visiting assistant professor at the Anderson Graduate School of Management at the University of California, Los Angeles (UCLA).

Before teaching, he managed UCLA’s Social Science Computing facility. His research has been published in leading academic journals in the marketing field, among them the aforementioned Journal of Interactive Marketing.