The Journal of Interactive Marketing® (JIM) is a premier academic journal, a thought leader and catalyst for shaping ideas and issues associated with electronic, interactive and direct marketing environments. JIM publishes leading-edge, high-quality and original results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing. This highly-regarded journal has no preferred or disallowed methodologies, but is open to conceptually rigorous approaches of any type. Manuscripts should address managerial problems that are current and topical and have the potential to impact practice and theory in digital marketing and related areas. JIM's 5-year impact factor is 7.767 and one-year impact factor is 5.026 (Clarivate Analytics) and JIM is included in the following services: ABI/Inform, Business Periodicals Index, Current Contents & SocSci Search, Journal Citation Reports, Scopus, Amazon and Google Scholar.
Brian Ratchford


Panelist: Brian T. Ratchford
Charles and Nancy Davidson Professor of Marketing
University of Texas at Dallas
Editor-in-chief, Journal of Interactive Marketing