Journal of Research in Interactive Marketing

The Journal of Research in Interactive Marketing (JRIM) formerly published as: Direct Marketing: An International Journal. The mission of JRIM is to address substantive issues in interactive, relationship, electronic, direct and multi-channel marketing and marketing management. With its origins in the discipline and practice of direct marketing, the journal aims to publish progressive, innovative and rigorous scholarly research for marketing academics and practitioners. It is one of the few high-quality outlets for publishing in interactive and digital marketing and draws upon a talented set of authors, reviewers and Editorial Advisory Board members from both academia and practice. The Journal is indexed in Scopus and in the Clarivate Analytics Emerging Sources Index and is ranked in the Australian Business Deans Council (ABDC) Journal Quality List.

Debra Zahay

Panelist: Debra Zahay
Professor of Marketing
Chair, Marketing and Entrepreneurship
St. Edward's University
Editor-in-Chief, Journal of Research in Interactive Marketing