2013 Summit: Perspectives on Privacy

Direct/Interactive Marketing Research Summit

2013 Special Topic Roundtable:  This roundtable presented perspectives on how the relationship between firms and consumers is tested when firms possess consumer information and use it for marketing purposes. How should firms “track” their customers and prospects? How should companies handle data breaches to avoid losing the confidence of their customers?  What role should self-regulation and government regulation play in this data-driven landscape?  How should consumer privacy issues be addressed in the classroom?


George Milne

George Milne, Professor of Marketing, University of Massachusetts-Amherst

George R. Milne is a professor of marketing, Isenberg School of Management at the University of Massachusetts Amherst.

He received his Ph.D. in marketing from the University of North Carolina Chapel Hill in 1990.

The majority of his research has been focused on issues pertaining to consumer information privacy, database marketing, and interactive marketing. (Click here for further biographical information.)


Ben Isaacson

Ben Isaacson, Privacy & Compliance Leader, Experian

Since 1996, Mr. Isaacson has been an interactive industry leader assisting in the global development of self-regulatory and regulatory policies, guidelines and best practices for the interactive marketing industry.

Mr. Isaacson currently serves as the Privacy & Compliance Leader for Experian, overseeing advanced privacy and compliance affairs governing Experian's diverse marketing services businesses and products, including Experian CheetahMail, Hitwise and Digital Advertising Solutions. (Click here for further biographical information.)

Rachel Thomas

Rachel Nyswander Thomas, Executive Director, Data-Driven Marketing Institute; Vice President, Government Affairs, Data & Marketing Association

Rachel Nyswander Thomas is Executive Director of the Data-Driven Marketing Institute (DDMI) and Vice President of Government Affairs for the Data & Marketing Association (DMA). 

As DDMI Executive Director, Thomas leads research, advocacy, industry engagement and consumer education initiatives to advance DDMI’s mission of advancing and protecting data-driven marketing; increasing understanding and improving perceptions of data-driven marketing; and preventing needless regulation or enforcement. (Click here for additional biographical information.)