George Milne

George Milne

George R. Milne is a professor of marketing, Isenberg School of Management at the University of Massachusetts Amherst. He received his Ph.D. in marketing from the University of North Carolina Chapel Hill in 1990. The majority of his research has been focused on issues pertaining to consumer information privacy, database marketing, and interactive marketing. He has also written on marketing strategy, niche marketing, and sports marketing. Recently, Milne has begun conducting research in the areas of natural versus artificial consumption, mindfulness, and multiple selves.
 

Milne has published more than 50 articles in such publications as the Journal of Marketing, Journal of Consumer Research, Journal of Public Policy and Marketing, Journal of Academy of Marketing Science, Journal of Interactive Marketing, Marketing Letters, Journal of Business Research, Journal of Consumer Affairs, Information Society, and Journal of Sport Management. He also has published articles on the importance of teaching information privacy in the Journal of Marketing Education and Journal of Advertising Education. He serves on the editorial review boards of the Journal of Interactive Marketing and the Journal of Public Policy and Marketing.

Milne has taught at the undergraduate, MBA, and Ph.D. levels. He currently teaches Internet marketing and marketing research, as well as a new course on managing privacy in a digital age. He has consulted with numerous organizations, and is a research partner with Market Street Research and the Mindfulness Connection.

During his long association with Marketing EDGE, Milne has served four times as the co-chair of the Direct/Interactive Marketing Research Summit