- About Us
Rachel Nyswander Thomas
Rachel Nyswander Thomas is Executive Director of the Data-Driven Marketing Institute (DDMI) and Vice President of Government Affairs for the Data & Marketing Association (DMA). As DDMI Executive Director, Thomas leads research, advocacy, industry engagement and consumer education initiatives to advance DDMI’s mission of advancing and protecting data-driven marketing; increasing understanding and improving perceptions of data-driven marketing; and preventing needless regulation or enforcement.
Thomas also represents the data-driven marketing community’s policymaking interests on Capitol Hill, before key federal agencies and in multi-stakeholder policy forums.
Thomas holds a BA degree in Humanities from Yale University and a Masters of Policy Management degree from Georgetown University. She holds her Certified International Privacy Professional (CIPP) certification from the International Association of Privacy Professionals.