Proceedings 2016
Los Angeles Convention Center | Los Angeles, CA
ONLINE PROCEEDINGS
SATURDAY, OCTOBER 15, 2016 | skip ahead to SUNDAY, OCTOBER 16, 2016
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SATURDAY, OCTOBER 15 | |||||
8:30 - 11:30 A.M. JACOBS & CLEVENGER CASE WRITERS' WORKSHOP | |||||
11:30-12:15 P.M. MEET THE EDITORS LUNCH | |||||
12:15-1:45 P.M. | |||||
Teaching & Learning with Interactive Marketing | Geolocation/Location-Based Services: Where, When & How | Digital & Mobile Contexts in Motion | |||
The Effectiveness of Design Thinking Approach in Teaching and Learning Innovation Skills - Joanna Lee, California State University, East Bay - Eunice Lee, Hayward Adult School |
An Empirical Study of Location-Based Consumer Profiles - Catherine Atwong, California State University, Fullerton |
How Do in-Store Consumers Respond to Mobile Promotions? - Xin Liu, Jing Hu, California State Polytechnic University, Pomona |
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The Pedagogical Value of Branded Digital Training and Certification Programs for Digital Marketing Courses - Tracy Tuten, East Carolina University - Lisa Spiller, Christopher Newport University |
Cyberhood vs. Neighborhood: How Geographic Proximity Affects Consumer Trust of Online Reviews [Title Page] - Kristen Schiele, California State Polytechnic University, Pomona - Brian Baldus, California State University, Sacramento |
Asymmetrical Relationships in Online Payment Solutions - Anita Radon, Håkan Alm, Malin Sundström, University of Borås |
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Training Students to be Job Ready through a Supervised Theory-to-Practice Practicum - Harvey Markovitz, Deborah Fain, Dennis Sandler, Nicholas James Poulimas, Pace University |
Social Media Geoforensics: Implications for Marketers - Sy Banerjee, University of Michigan Flint - Fareena Sultan, Northeastern University |
Can Online Interactive Learning Tool Promote Student Learning Effectiveness? An Empirical Exploration |
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Building a Case for Active Learning: The Use of Lecture Versus Other Classroom Activities at LMBC - Jon Werner, Carol Scovotti, James Bronson, Richard Cummings, University of Wisconsin-Whitewater |
Session Chair: Sy Banerjee, University of Michigan Flint |
Understanding Customer Indifference Towards Mobile Apps - Sunil Mathew, Jaydeep Mukherjee, Management Development Institute, Gurgaon |
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Session Chair: Carol Scovotti, University of Wisconsin-Whitewater |
Session Chair: Nadia Pomirleanu, University of Nevada Las Vegas |
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2:00-3:30 P.M. | |||||
Macro Issues in the Digital Environment |
Social Media and Branding |
Social Media Influences on Consumers |
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Congruence Between Marketing and Purchase Channels: An Empirical Study of its Impact on Revenue and Customer Lifetime Value - Morris George, Baylor University |
Using Text Mining and Machine Learning to Explore Online Review Data - An Empirical Study on Yelp Dataset -Xi 'Alan' Zhang, Euisung Jung, Phuoc Pham, University of Toledo |
Social Noise or Social Signaling? Examining Consumer Perceptions of Organization's Display of Social Media Icons - Kristin Stewart, Rebeca Perren, California State University San Marcos |
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The Adoption of High-Impact Practices and Their Impact on All Participating Parties - Debbora Whitson, Frank Bryant, California State Polytechnic University, Pomona |
This is OUTRAGEOUS!: Understanding Consumer Anger and Brand Reputation on Social Media - Kimberly Legocki, Grenoble Ecole de Management - Kristen Walker, California State University, Northridge |
- Min Chung Han, Kean University
- Youjeong Kim, New York Institute of Technology |
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Real-Time Bidding (RTB) Advertising, Programmatic Advertising, Digital Advertising Marketplace: A Comparative Study of Emerging Policy and Regulatory Issues - Kenneth C.C. Yang, University of Texas at El Paso - Yowei Kang, Kainan University |
Can Brand Affairs Result in Commitment? Evaluating the Impact of Strategic Partnerships on Reward Program Member Loyalty - Anjala Krishen, University of Nevada Las Vegas - Orie Berezan, California State University Dominguez Hills - Michelle Yoo, California State Polytechnic University |
- Denny McCorkle, University of Northern Colorado
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Strategic Partnerships Between Universities to Meet Evolving Marketplace Demands - Michael Clayton, American University - Matthew Hettche, Christopher Newport University |
- Kamer Yuksel, Sergio Biggemann, University of Otago
- Amit P. Sheth, Jeremy Brunn, Wright State University
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What Concerns You the Most on Social Networking Sites (SNSs), Your Posting or Others'? A Study on the Interplay among the Type of Posting, Information Type, and Privacy Concerns on SNSs - Yeuseung Kim, DePaul University - Yongick Jeong, Louisiana State University |
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Session Chair: Matthew Hettche, Christopher Newport University | Session Chair: Anyuan "Daniel" Shen, SUNY at New Paltz |
Session Chair: Yeuseung Kim, DePaul University |
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3:45-5:30 PM SPECIAL TOPIC PANELS
Panelists:
Moderator: Kristen Walker, California State University, Northridge
Panelists:
Moderator: Lisa D. Spiller, Christopher Newport University (awarded in 2005) |
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5:30-6:30 P.M. RECEPTION | |||||
SUNDAY, OCTOBER 16 | |||||
8:30 A.M. REGISTRATION OPENS | |||||
9:00-10:15 A.M. | |||||
Putting Data Analytics to Use | Digital Contexts and Content | Innovative Interactivity: Understanding Function and Context | |||
The Marketing Analytics Orientation of Firms: Identification of Factors That Create Highly Analytical Marketing Practices [PowerPoint-pdf file] - Anthony Branda, Vishal Lala, Pace University |
Review Richness: How Online Information Content Drives Persuasion -Yiru Wang, César Zamudio, Kent State University |
Why Videos Go Viral: A Content Analysis of Videos -Elif Ozkaya, Florida International University - Hayri E. Ozkaya, Debborah Whitson, Frank Bryant, Juanita Roxas, California State Polytechnic University, Pomona |
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Teaching R to Undergraduate Marketing Students - Dae-Hee Kim, Christopher Newport University |
The (Not So) Secret Life of Lurkers: Contextualizing Consumer Data to Provide Insights for Content Marketing - Tony Stovall, Wendy Bendoni, Woodbury University |
A Content Analysis of How to Create the Perfect Viral Video - Jennifer Dapko, Ryan Buckley, Alexandra McVetty, Joseph Alter, Florida Southern College |
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Modeling the Effects of Dynamic Group Influence on Shopper Preference and Purchase Behavior - Xiaoling Zhang, Nanyang Technological University - Shibo Li, Raymond R. Burke, Indiana University |
Free-to-Paid Transition of Online Content Providers: An Empirical Analysis of U.S. Newspapers' Paywall Rollout - Ho Kim, University of Missouri St. Louis - Reo Song, California State University, Long Beach - Youngsoo Kim, Singapore Management University |
The Effects of Augmented Reality in Marketing on Attention and Recall: An Exploratory Study with Eye-Tracking Approach - Adriana Boveda-Lambie, Alan J. Lambie, Rochester Institute of Technology |
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- Devon Johnson, Montclair State University
- Debika Sihi, Southwestern University
- Laurent Muzellec, University College Dublin
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Website Creation for Personal Branding and Skill-Building in the Digital Marketing Classroom |
Does a Hologram Give an Encore? Virtual Experiential Consumption in the Context of a Human Reality Spencer Ross, University of Massachusetts Lowell Lauren Labrecque, Loyola University Chicago |
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Session Chair: Devon Johnson, Montclair State University | Session Chair: Debra Zahay-Blatz, St. Edwards University | Session Chair: Spencer Ross, University of Massachusetts Lowell | |||
10:30-11:45 A.M. | |||||
Influences(ers) on Social Media |
Consumer Empowerment and Technology |
Culture Issues in the Digital Age | |||
Not Just 'One and Done': Toward an Understanding of the Online Complaining Phenomenon |
What Motivates Participation in the Sharing Economy as Providers? - Neil Granitz, Mohammad Reza Habibi, California State University, Fullerton - Alexander Davidson, Concordia University |
- Mine Ucok Hughes, Tony Stovall, Woodbury University
- Rafael Cardona, Glendale Community College
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I Share Because I Care - Antecedents and Consequences of Sharing Negative eWOM - Sarah Zaraket, Université Paris Panthéon Sorbonne - Régine Vanheems, Université Jean Moulin Lyon 3 |
The Impact of Technology-Based Shopper Empowerment on Retail Repatronage Intentions - Brian Spaid, Terence Ow, Marquette University |
- Adam Peruta, Syracuse University
- James Rada, Ithaca College
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Not All Comments Are Created Equal: The Impact of Business Managers' Response to Negative Online Reviews - Yuying Shi, Texas A&M University - Nancy Guo, CUNY, College of Staten Island - Stephen France, Mississippi State University |
How Customer Satisfaction Affects Loyalty: Insights from Nonlinear Hierarchical Bayes Modeling of Customer Satisfaction Index - Xing Aijing, Nobuhiko Terui, Tohoku University - P.K. Kannan, University of Maryland |
Lack of Theoretical Foundations in UGC Tourism Studies? An Investigation of the Extent of this Issue - Emilie Bourdages, UQAM School of Management |
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Unfriend Me Please: An Examination of Social Media Fatigue and Its Antecedents - Kelty Logan, University of Colorado Boulder - Laura Bright, Stacy Grau, Texas Christian University |
Session Chair: Jagdip Singh, Case Western Reserve |
- Reo Song, California State University, Long Beach
- Sangkil Moon, University of North Carolina at Charlotte
- Haipeng (Allan) Chen, Texas A&M University
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The More Others Care, the More You Share? - Social Contagion as a Stardom Trigger of Social Media Superstars - Christopher Hudyma, Stephen Nuesch, University of Muenster |
Session Chair: Ereni Markos, Suffolk University | ||||
Session Chair: Jan Owens, Carthage College | |||||
11:45 A.M. - 1:15 P.M. Get it Right: Where Customer Expectations and Experience Execution Converge [pptx] |
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1:30-1:45 P.M. CLOSING PLENARY SESSION |