2014 Sunday Morning Keynote | Raj Venkatesan | Darden Graduate School of Business

2014 Sunday Morning Keynote | October 26, 2014 | San Diego Convention Center

The Value of Information

Developments in technology provide firms with access to a variety of information regarding customers and competition. However, there is uncertainty regarding the incremental value of this information over the investment required for collecting it. This presentation presents a framework for accessing the value of information and illustrates it through two studies in the pharmaceutical and retail industries, respectively. [Click here for additional details]

About the Keynote Speaker

Rajkumar Venkatesan is the Bank of America Research Professor of Business Administration at the Darden Graduate School of Business, University of Virginia. At Darden, Raj teaches "Marketing Strategy" and "Big Data in Marketing". His research focuses on developing customer-centric marketing strategies that provide measurable financial results. Raj's research has appeared in several journals including the Harvard ... [click here for additional biographical information]

Keynote Session Agenda

7:45 a.m.           Registration and Continental Breakfast 

8:00-9:00 a.m.   Keynote

 

Rajkumar Venkatesan

Rajkumar Venkatesan, Ph.D.,
Bank of America Research Professor of Business Administration, Darden Graduate School of Business, University of Virginia

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