Rajkumar Venkatesan | Darden Graduate School of Business | Biography


Rajkumar Venkatesan is the Bank of America Research Professor of Business Administration at the Darden Graduate School of Business, University of Virginia. At Darden, Raj teaches "Marketing Strategy" and "Big Data in Marketing." His research focuses on developing customer-centric marketing strategies that provide measurable financial results. Raj's research has appeared in several journals including the Harvard Business Review, Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Retailing, Decision Support Systems, Marketing Letters, and Journal of Service Research. He serves as an Area Editor of the Journal of Marketing. Many of his research publications have been recognized with prestigious awards such as the Don Lehmann Award, and the MSI Alden G. Clayton Award.

Raj has been included as part of the young scholar program by the Marketing Science Institute. Raj has consulted and taught in executive education programs on marketing analytics for global firms in the technology, retailing, media, consumer packaged goods, and pharmaceutical industries. Before coming to Darden, Raj taught database marketing, marketing research and quantitative marketing models to graduate students at the University of Connecticut. There, he was the recipient of the MBA Teacher of the Year Award. He received his PhD in marketing from the University of Houston and his BE in computer engineering from the University of Madras.

Raj Rajkumar Venkatesan, Darden Graduate School of Business, University of Virginia