Agenda | Saturday, October 13, 2012

Direct Interactive Marketing Research Summit

Mandalay Bay |  Las Vegas, NV

 

Saturday, October 13 2012 Agenda

Scroll past the following chart to see a list of the confirmed presentations.  Or, click on the yellow links in the agenda to review each section. 
(All co-authors - whether or not presenting - are listed.)
 
TRACK ►
TIMES :
RESEARCH PRACTICE/
EDUCATION
PRACTICE/
EDUCATION
8:45 a.m.- 1:30 p.m. Jacobs & Clevenger Case Writers' Workshop
(includes lunch with corporate presenters)
12:30-1:30p.m. LUNCH - sponsored by RACOM
1:30-3:00 p.m. Online Reviews Educational Projects & Teaching Tools

New Topics in Education

3:15-4:45 p.m. Global Measuring Market Behavior Consumer Behavior and Reactions to Interactive Marketing
5:00-6:00 p.m. POSTER SESSION
5:00-6:30 p.m. RECEPTION

NEXT DAY Sunday,
Oct 14 starts
8:00 a.m.
Next Day:  Sunday Sessions begin with Continental Breakfast, Invited Speakers Session.

 

Saturday | 8:45 AM-1:30 PM | Jacobs & Clevenger Case Writers' Workshop

Includes lunch with corporate case presenters 12:30-1:30 PM.  Click for complete description and agenda of the Jacobs & Clevenger Case Writers' Workshop

 

Saturday | 12:30-1:30 PM

LUNCH

sponsored by

RACOM Communications

 

Saturday | 1:30-3:00 PM | Session 1

RESEARCH TRACK

Online Reviews

 

1 Online Opinions for Automobiles: A Dynamic Perspective – Jie Feng, SUNY Oneonta; Purushottam Papatla; University of Wisconsin Milwaukee
2 The Dynamics of Online Customer Review Engagement
Patrick Barbro, Temple University
3 What Makes Happy Customers Say Good Things about your Brand?
An Investigation of the Drivers of Consumer Generated Content
Following a Positive Customer Experience

Vishal Lala, Pace University; Brad Carlson, Saint Louis University
5 An Integrative Model of An Individual’s Online Word-of-Mouth Transmission Cuiping Chen, University of Ontario Institute of Technology; Huimin Xu, The Sage Colleges; Urvil James Villaruel, University of Ontario Institute of Technology

 

Session Chair: Cuiping Chen, University of Ontario Institute of Technology

 

Saturday | 1:30-3:00 PM | Session 2

PRACTICE/EDUCATION TRACK

Educational Projects and Teaching Tools

 

6 Website Design and Content Management Analysis:
Opportunities for Service-Learning Projects

Matthew Hettche, Christopher Newport University; Michael Clayton, American University
7 Teams Build a Wiki to Teach Each Other Four Social Media Platforms
Tyler Laird-Magee, Linfield College
8 How College Students Use LinkedIn
Why Some Don’t Use It; and Why It Is Important

Bela Florenthal, Michael Dykhouse, William Paterson University
9 M-Learning: Creating Social Presence through Mobile Social Media Caroline Munoz, Fairleigh Dickenson University;
Natalie Wood, Saint Joseph’s University

 

Session Chair: David Wheeler, Suffolk University

 

Saturday | 1:30-3:00 PM | Session 3

PRACTICE/EDUCATION TRACK

New Topics in Education

 

10 Teaching Digital and Social Media Metrics and Analysis in Marketing Courses – Lisa Spiller, Christopher Newport University;
Tracy Tuten, East Carolina University
11 The Tweet is in Your Court:
Measuring the Effectiveness of Athlete Endorsements in Social Media

Laura Bright, Nicole Cunningham, Texas Christian University
12 Get Students Pinterested in Marketing – John Cronin, Western Connecticut State University
13 Deal Me In!  Assessing Consumer Response to Daily-Deal Sites
Kelty Logan, University of Colorado at Boulder;
Laura Bright, Texas Christian University

 

Session Chair: Lisa Spiller, Christopher Newport University

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Saturday | 3:15-4:45 PM | Session 4

RESEARCH TRACK

Global

 

14 Marketing Sustainable Behaviors on Facebook and Twitter:  Motivational Differences from Three Continents – Lynn Kahle. University of Oregon; Chung-Hyun Kim, Sogang University; Ulrich Orth, Christian-Albrechts-Universität zu Kiel; Elizabeth Minton, Christopher Lee, University of Oregon
15 Expanding Direct Marketing In Emerging Markets: Methodological Approach and Cultural Value Analysis
Richard Michon, Ryerson University; Atul Tandon, Tandon Institute
16 Global Privacy: an International Perspective –
Examining Perceptions of Information Sensitivity and Consumers’ Willingness to Provide Personal Information

Ereni Markos, Quinnipiac University; George R. Milne, University of Massachusetts-Amherst

 

Session Chair: Michael Faulkner, DeVry University

 

Saturday | 3:15-4:45 PM | Session 5

PRACTICE/EDUCATION TRACK

Measuring Market Behavior

 

17 A Comparison of Social Media Strategies in Business-to-Business and Business-to-Consumer Contexts – Kunal Swani, George Milne, University of Massachusetts–Amherst; Brian Brown, Virginia Commonwealth University
18 Strategic Competition Between Buyers
Steven Shugan, University of Florida
19 PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising
Bernd Skiera, Nadia Abou Nabout, University of Frankfurt
20 An Integrated IMC Data Framework – James Peltier, University of Wisconsin-Whitewater; Debra Zahay-Blatz, Northern Illinois University; Anjala Krishen, University of Nevada Las Vegas

 

Session Chair: Lauren Labrecque, Loyola University Chicago

 

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Saturday | 3:15-4:45 PM | Session 6

PRACTICE/EDUCATION TRACK

Consumer Behavior and Reactions to Interactive Marketing

 

21 Comparisons of Daily Deals Subscribers and Purchasers:
Deal Perceptions Evaluations; and Customer Experience

Beng Soo Ong, California State University Fresno
22 Let Me Tell You! When Consumers Talk Bad about Brands
Vishal Lala, Pace University; Brad Carlson, St. Louis University
24 Using Student Competitions to Enhance Student Learning:
One Size Doesn’t Fit All

Michael Clayton, American University;
Howard Dover, University of Texas at Dallas
25 Impact of Metamotivational User Mode
on Advertising Interactivity’s Effectiveness

Jae Min Jung, Han Chu Hui, California State University Pomona;
Kyeong Sam Min, University of New Orleans;
Drew Martin, University of Hawaii at Hilo

 

Session Chair: Deborah Cowles, Virginia Commonwealth University

 

Saturday | 5:00-6:00 PM | Session 7   |   5:00-6:30 PM | RECEPTION

POSTER SESSION

26 A Teachers'  Overview of Digital Marketing Education in China
Guangzhi Chu, Chenyu Li, Communication University of China
28 Interactivity in Branded Mobile Apps: A Conceptual Framework
Eunice Kim, University of Texas at Austin
29 Motivations for Financing Cultural Projects in a Computer-Mediated Environment: Consumer Behavior in Crowdfunding
Jessica Darveau, Benjamin Boeuf, HEC Montréal
32 What are They Reading?
The Role of Networked Information Usage in the Classroom Environment

Spencer Ross, Kunal Swani, George Milne,
University of Massachusetts Amherst

 

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