Proceedings 2015 | Marketing Research Summit | Sunday, October 4
October 3-4, 2015
Boston Convention & Exhibition Center | Boston, MA
PROCEEDINGS
SUNDAY, OCTOBER 4 , 2015
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Literature Sponsor: Kogan Page USA | ||||
9:00-10:30 A.M. | ||||
Session 10. Digital Marketing Potpourri Papers |
Session 11. Digital Marketing Potpourri Abstracts |
Session 12. Brands & Digital Marketing |
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39. Visualizing, Matching, and Generalizing Case-Based Theory Construction and Case-Level Data Analysis [pdf] - Arch Woodside, Boston College |
43. Health Message Framing of Pandemic Diseases: an Analysis of Ebola and Avian Flu Messaging in Ghana China and USA [pdf] - Anthony Asare, Tilottama Ghosh Chowdhury, Patricia Norberg, Quinnipiac University - Jun Kang, Hunan University - Richard Bannor, University of Ghana Legon |
48. Hierarchical Trait Predictors of Mobile App Purchasing Behaviors - John B. Dinsmore, Kunal Swani, Wright State University - Riley Dugan, University of Dayton |
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40. Are Brands Best Described as Institutional Facts? [pdf] - Anjala Krishen, University of Nevada Las Vegas |
44. The "Quantification of Self" in Fitness: Exploring The Role of Granularity, Gamification and Social Sharing in this New Consumer Movement [pdf] - George Pettinico, George Milne, University of Massachusetts Amherst |
49. Relative Importance of Brand Experience Dimensions in Different Categories of Branded Apps [pdf] - Nusser Raajpoot, Beth Ghiloni-Wage, Central Connecticut State University |
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41. Green Growth: An Exploratory Study of Garden Centers' Use of New-Media Marketing [pdf] - Scott Stebner, Lauri M Baker, Cheryl Boyer, Hikaru Hanawa Peterson, Janis Crow, Kansas State University |
45. The Effect of Independent and Interdependent Self-Concept on Responses to Recommendation Messages of Content-Based and Collaborative Filtering [pdf] - Dae Hee Kim, Christopher Newport University |
50. Inside the Mobile Messaging Stream: Ground Up Insights into Brand Experiences and Engagements [pdf] - Beth Ghiloni Wage, Nusser Raajpoot, Central Connecticut State University |
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42. The Evolution of IMC [pdf] - Donald Hurwitz, Emerson College |
46. Estimating Supporter Lapse Risk with First-Year Donation Behavior [pdf] - Anyuan Shen, State University of New York at New Paltz |
51. Modeling Interdependent TV Subscription Behavior to Movie and Sports Channels [pdf] - Xi "Alan" Zhang, University of Toledo |
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Session Chair: John Leininger, Clemson State University |
47. Post Purchase Responses in Online versus Offline Experiences: The Interplay of Gender and Experiential Buying Tendency [pdf]
- Nadia Pomirleanu, John A. Schibrowsky, University of Nevada Las Vegas |
52.Why Classic Marketing Promotion Doesn’t Work in Digitized Context |
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Session Chair: Nadia Pomirleanu, University of Nevada, Las Vegas |
Session Chair; David Wheeler, Suffolk University |
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10:45-11:45 AM | ||||
PANEL: Digital Marketing Trends |
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12:00-1:30 PM | ||||
Awards Luncheon & Keynote <–description Keynote: Harry Gold, CEO and Managing Partner, Overdrive Interactive |
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1:45-3:15 PM | ||||
PANEL: The Value of Personal Data to Marketing in the U.S. |
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PANEL: Promoting Online Privacy Safety and Security: Digital Trust Foundation (DTF) - Tina Keisler, Kristen Walker, California State University Northridge |
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3:15-3:30 PM | ||||
Closing Plenary Session | ||||
To Saturday Proceedings |