- About Us
Comments from Past Participants
Why Should You Attend?
"I've attended many of the leading national and regional marketing conferences known to academics and professionals. These conferences do not have the same degree of focus on digital and interactive marketing topics compared to the Marketing EDGE Summit. Personally, my Marketing EDGE conference papers and presentations have led to extremely helpful feedback from conference attendees. These attendees are an attractive mix of interactive marketing researchers and instructors, coupled with digital marketing practitioners.
"The Marketing EDGE Summit is an ideal conference to learn more about bringing digital marketing topics or courses into your classroom, improve your research with knowledgeable insight from some of the brightest minds in the field, or expand your network by meeting digital marketing faculty and professionals. It is a worthwhile event that I strongly recommend to any marketing professor who is interested in teaching or conducting research on any e-related topic."
–Todd Bacile, Loyola University New Orleans
"This is the greatest way to sample the research that is being done in academia and how it relates to the practitioners' world. There are also great resources for improving your teaching and sharpening your teaching tools."
– Al Raider, University of Maryland University College
"This conference is great and very helpful for the new researcher. It’s helpful for me to understand different circumstances."
– Dedar Mahmud, Macquarie University
"It provides an opportunity to reconnect with colleagues. ...we had an opportunity to publish our work in the Journal of Advertising Education. Keynote speakers provided interesting insights into best practices. Colleagues and speakers spark ideas for research. The DMA is the best part of the package because we become familiar with current practices."
– Juanita Roxas, Cal Poly Pomona
"... seeing, hearing very “current” topic research, especially mobile/social... Having good PhD students/candidates speak and be supported by their faculty. Nice to see new faces/ideas. Nice use of international professors. Very good keynotes. "
– Elizabeth Stearns, University of Washington
"Very practical updates in teaching and where the indu
stry is. Keeps me current with what I need to know and teach. This was an excellent conference, especially for pedagogy and speakers from industry. "
– Jan Owens, Carthage College
"Met interesting people [working in] interesting and diversified marketing applications. Good mix of topics, I learned a lot. "
– Cliff Wymbs, Baruch College
"Really valuable – great resource pool. A lot of information that can be used in the classroom. Helped with contact information for research methodologies." – Debbora Whitson, Cal Poly Pomona
"Awesome people, good research. Worth it! Honestly, I love the people who attend – they have respect and do great research. I really like the crowd. Thanks much!"
– Anjala Krishen, University of Nevada Las Vegas
"Camaraderie. Networking. Great opportunity to renew friendships. Great opportunity to learn new pedagogical methodologies. Great speakers bringing industry reality."
– Harvey Markovitz, Pace University
"Sessions I attended were very interactive, which is a testament to the high level of engagement of those attending."
– Charlotte Mason, University of Georgia
"Information, information and connections. It’s a great way to stay current with the discipline. Great, friendly conference. Constructive Q&As."
– Matt Hettche, Christopher Newport University
"[I enjoyed the chance] to learn / to share / to understand / to be active in the process of building this educator community. It has been a very, very good opportunity to learn and share with...educators...People have been very professional in presenting. I’d like to keep coming in the future… "
– Domingo Sanna, Austral University, Argentina
"It has been a good experience for me. I have had the opportunity to connect with colleagues and others … to enhance my point of view of direct and interactive marketing."
– Francisco-Javier Arroyo-Caňada, University of Barcelona
"The Summit is a one-stop shop for research and teaching in the interactive marketing area and is well worth the time."
– Debra Zahay-Blatz, Aurora University
"[Marketing EDGE] has done a great job in the last years. More tracks were opened, more teachers attended, and the chairing of discussions has been diversified, inviting “new generations.” Recognizing new, younger teachers is a welcome evolution... I personally found more relevant content than ever."
– Freddy Rosales, Universidad de CEMA
"[An] added benefit is attendance at [the] DMA conference to keep up with current developments – contacts helped me organize class visits on international field trips."
– Dennis Sandler, Pace University
"[The Summit enforces] the strong connection between academic and practitioner. Why should you attend? To keep current with what can be done to enhance real-world relevance."
– Lyle R. Wetsch, Memorial University of Newfoundland
"The conference is the best forum for learning about latest trends in digital and direct marketing as well as teaching. The conference encourages sharing and development of real world case studies which are critical to preparing our students to hit the ground running."
– David Marold, Eastern Michigan University
"This is the rare conference dedicated to interactive marketing... I really enjoyed the presentations."
– Michael Obal, Temple University