- About Us
Michelle McCormack Biography
LoveTheCool and Secret Boston
Michelle McCormack is a Digital Consultant for major brands. She is also a fashion photographer at Rue La La.
She has produced very successful, large scale events, including Vogue's Fashion's Night Out + Before I Die Wall. She also built a community of over 90k young Bostonians called Secret Boston.
Before going digital Michelle spent years working offline with NYC top magazines and online producing ad campaigns for global brands. Vogue Magazine, Uber, Instacart, Rockport, CVS, Arnold Worldwide, Hill Holliday, J. Walter Thompson are just a few of the brands Michelle has worked with on digital ad campaigns and photoshoots. She also spent a few years printing black + white for Annie Leibovitz.
She has lived in 5 cities and 4 countries, and is a US + European citizen.
She is currently developing an event surfacing app called HUNT, which will soft-launch in November 2015.