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Rising Stars Honorees | Jessica Hawthorne-Castro
Jessica Hawthorne-Castro is the Chairman and CEO of Hawthorne Direct, a leading analytics and technology based agency that has specialized in accountable brand advertising for nearly 30 years. Jessica’s leadership role involves innovations in analytics, marketing attribution and fostering service-oriented relationships with the company’s clients, helping them to envision, create and execute powerful advertising campaigns that build brands and ignite consumers.
|To date, her roster of blue-chip clients have included 3M (Command, Post-it, Scotch-Brite), Armor All, Audible, BLACK+DECKER, Brother, Carbonite, Dyson, Hamilton Beach, HomeAdvisor, Hoover, Lifestyle Lift, L’Oréal, PETA, Remington, Transamerica, United Healthcare and more. She is based in Los Angeles, the company's headquarters, along with Hawthorne Direct's creative, media and production teams.|
Prior to joining Hawthorne Direct, Hawthorne-Castro was a successful TV literary agent with William Morris Endeavor (formerly Endeavor), one of Hollywood's top, full-service talent agencies representing writers, directors and producers for television. As the agent for an impressive list of WME's top TV talent, she identified and negotiated opportunities for shows airing on all major broadcast and cable television networks. She also packaged key elements necessary to develop shows, working regularly with executives from ABC, CBS, Fox, NBC, HBO, USA, Bravo and others. In this capacity, Hawthorne-Castro assisted the creators of numerous top-rated programs, including "Entourage," "The Office," "Heroes," "24" and "Law and Order," to name a few.
Recently, Hawthorne-Castro was named the 2015 Female “CEO of the Year in Advertising, Marketing and Public Relations,” sponsored by the CEO World Awards. Jessica is a member of the TED Women’s organization and participates in its conferences, and is also a board member of Digital Hollywood. She holds an MBA degree magna cum laude from Loyola Marymount University, with a double emphasis in Management and Marketing. She also holds a bachelor’s degree cum laude from UCLA's School of Arts and Architecture.
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