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Yvette Lui | Rising Star
Yvette is the Director of Global Data and Audience Partnerships at Facebook, leading a group that builds partnerships around audience targeting solutions. Yvette and team work with third parties to improve the relevance of ads people see on Facebook and to drive business outcomes for marketers. Prior to this role, Yvette led Facebook’s North America Mid-Market Sales team, and before that she spent six years at Google leading Agency Development, Strategic Partnerships for Google Checkout, and Social Media Advertising Sales. She holds a bachelor’s degree in business administration from the University of California at Berkeley.