This year’s Collegiate ECHO Marketing Challenge centered on the social media network, Facebook. Each team was challenged to create an integrated marketing campaign with the goal of increasing the awareness and consideration of Custom Audiences with B2C [Business-to-Consumer] marketing decision-makers, using an integrated marketing approach and working with a theoretical budget of $5 million.

The winners of the Marketing EDGE 2016 Collegiate ECHO Marketing Challenge are:


1st Place Gold Temple University Victoria Bak, Rachel Gallucci, Robert Hoeft, Niamh Murphy, Finnian Saylor Faculty Advisor: Chuck McLeester

2nd Place Silver Hofstra University Elaina Levenson, Jordan Richmond, Dolly Schuttinger, Julia Rondeau Faculty Advisor: Songpol Kulviwat

3rd Place Bronze James Madison University Mariam Bekele, Corothy Capasso, Allie Hammond, Mitchell Myers, Joseph Scully Faculty Advisor: Theresa Clarke


1st Place Gold Eastern Michigan University Anna Arends, Anne Swary, Simon Thalmann Faculty Advisor: Matthew Sauber

2nd Place Silver Pace University Ge Ou, Agnes Heringer, Robert Rindler Faculty Advisor: Harvey Markovitz

3rd Place Bronze Eastern Michigan University Devin Jones, David Weight, Bradley Whitehouse Faculty Advisor: Matthew Sauber

Marketing EDGE awarded $8,500 in scholarships to schools that fielded winning undergraduate teams, including $5,000 to Temple University, which achieved a first place Gold Collegiate ECHO; $2,500 to Hofstra University; which took second place (Silver Collegiate ECHO), and $1,000 to James Madison University, which took third place (Bronze Collegiate ECHO). In addition, $3,500 in cash prizes went to the winning student teams. Among graduate students, two separate teams from Eastern Michigan University won the Gold and the Bronze Collegiate ECHOs, respectively, a team from Pace University took the Silver Collegiate ECHO award.