Alice Yang Interview

Name: Alice Yang
School: Columbia University
Current Position: Digital Project Manager, Sears/Kmart Home
Company: Sears Holdings Corporation

Could you give a brief description of your current job and responsibilities?

I manage digital marketing initiatives and e-commerce analytics for the Home business unit at Sears and Kmart. This includes social media, blogger relations, microsites, e-commerce business development, and web analytics.

How has your experience in NextGen helped you in your current position?

My NextGen rotations were very diverse, so I was able to develop a variety of skills (from analytic to strategic to account management) that I still draw on in my work today. I also have a good understanding of the strong potential various direct/interactive marketing disciplines have for driving business, which I believe makes me a better marketer.

What kind of connections have you made through your involvement with NextGen?

I found my current job through the network of talented, best-in-class professionals in the DMA/Marketing EDGE. Everyone was willing to give me advice, connect me with other contacts, and put in a good word for me. I still keep in touch with my mentor, who has had many years of experience, and value his career advice.

What advice would you give to someone considering participation in NextGen?

Do it. It's a valuable and rare opportunity to gain exposure to many different facets of marketing, and work with some people and companies who are at the cutting edge of their field. You will gain a lot of transferrable business skills as well as insight into your ideal career path.

If you could only use one word to describe your NextGen experience, what would it be?