Jena Hui Interview

Name: Jena Hui
School: Loyola Marymount University
Current Position: Marketing Coordinator
Company: Guthy-Renker


Could you give a brief description of your current job and responsibilities?

I manage Cross-Sell and Inquiry channels in the New Member Acquisition department, where the focus is on cross brand selling to existing and cancelled Guthy-Renker continuity customers and converting Inquiry non-buyers through triggered direct mail campaigns.

How has your experience in NextGen helped you in your current position?

NextGen has provided the opportunity to gain in depth experience in direct marketing with industry leaders.

What kind of connections have you made through your involvement with NextGen?

The connections I have made are within members of the immediate marketing field and their supporting agencies.

What advice would you give to someone considering participation in NextGen?

Be open to working on any project thrown your way, though it may seem small and insignificant. Ask as many questions as you can!

If you could only use one word to describe your NextGen experience, what would it be?