Next Generation Leaders 2011-2012 Alumni | Profiles

Name: Jeffrey Ball
School: Christopher Newport University
Current Position: Client Coordinator
Company: hawkeye

Could you give a brief description of your current job and responsibilities?

I am a Client Coordinator at hawkeye in our Sports and Experiential group. I have primarily worked with our Men’s Health client on their Urbanathlon race series. My responsibilities have included vendor coordination, event logistics, research and planning, local/national promotion, and client interaction. In addition, I have worked with The North Face team on the Endurance Challenge Series as well as several other accounts.

How has your experience in NextGen helped you in your current position?

My experience in NextGen has directly impacted my ability to fulfill the roles and responsibilities of my current position. When I started the NextGen program I had no idea what was involved in sports, event, or experiential marketing. Through the program I had the opportunity to work with several departments including the hawkeye Sports and Experiential team. That experience ultimately led to my hire after the program and allowed me to come on board with the experience needed to effectively contribute to the team.

What kind of connections have you made through your involvement with NextGen?

I have been able to make connections with individuals who are Chief Marketing Officers and other high ranking positions in their company. These are individuals who I would never have had access to without the program. They have provided me with invaluable advice that I will take with me throughout my career. In addition, I have made strong and lasting connections with the other participants in the program as well as with the staff of Marketing EDGE.

What advice would you give to someone considering participation in NextGen?

Take the chance and apply for the program. If you are accepted, it will change your life. The NextGen program has the opportunity to open many doors for your future and should be taken into close consideration as one of your post graduation options.

If you could only use one word to describe your NextGen experience, what would it be?

Rewarding.


Jenny Chang 2011-12

Name: Jenny Chang
School: Baylor University
Current Position: Marketing Manager at Southern Methodist University Dining
Company: Aramark
 

Could you give a brief description of your current job and responsibilities?

As Marketing Manager of SMU Dining, key responsibilities include supporting sales growth, client retention, and improved profit margins. Directly support for all critical business initiatives for residential dining, on-campus retail locations (Chick-Fil-A, Subway, Einstein Bros., Proudly Brew Starbucks, Pizza Hut), convenience stores, and SMU Catering. Oversees social media and website presence; exceeding 10% of student population goal for social media in under 3 months. Coordinate, plan, and execute up to 10 events per semester, which can hold up to 1,500 customers each. Engaging student groups to drive consumer insight and feedback through national programs and individually spearheading them. Managing 3 student marketing interns and building a team of over 10 ambassadors to ensure all program logistics are complete.

How has your experience in NextGen helped you in your current position?

NextGen provided me with understanding the importance of consumer insight. Through my work with several of the agencies, I have been equipped with the knowledge of the many different avenues in which to retain that information.

What kind of connections have you made through your involvement with NextGen?

My fellow NextGen leaders are my dear friends and I am privileged to still be able to call them to see how marketing is being related in different industries.

What advice would you give to someone considering participation in NextGen?

Challenge those that you work for, not the way around. You will learn more and gain a deeper understanding of the marketing industry when you take the initiative.

If you could only use one word to describe your NextGen experience, what would it be?

Challenging.


Emily Ettel 2011-12

Name: Emily Ettel
School: University of Pennsylvania
Current Position: Senior Marketing Associate
Company: DIRECTV

Could you give a brief description of your current job and responsibilities?

I currently work on the Affinity Marketing and Circular programs in the Direct Sales & Marketing team at DIRECTV. I manage Affinity marketing partnerships including execution of online and offline marketing tactics, campaign reporting, and optimize partnerships from a creative, operational, and analytical perspective. I also manage Circular campaigns, including creative brief design, strategic offer development, and campaign analysis.

How has your experience in NextGen helped you in your current position?

NextGen has helped me develop the tools to adapt to my work environment and learn to quickly make an impact. The program has taught me to be more proactive and strengthened my networking skills.

What kind of connections have you made through your involvement with NextGen?

During the NextGen program, I was given the opportunity to network with top level executives at various Marketing EDGE events. They served as contacts and mentors during my rotation and while interviewing for a position when the program ended.

What advice would you give to someone considering participation in NextGen?

The NextGen program is an amazing way to gain invaluable experience at multiple companies. You learn how to adapt quickly and are exposed to a wide range of responsibilities and work environments that make you well rounded.

If you could only use one word to describe your NextGen experience, what would it be?

Educational.


Jenna Gregory 2011-12

Name: Jenna Gregory
School: Loyola Marymount University
Current Position: Client Services Coordinator
Company: Pandora Internet Radio
 

Could you give a brief description of your current job and responsibilities?

I currently work as a Client Services Coordinator in the digital advertising sales department of Pandora Internet Radio. My main responsibilities include account management, sales planning, advertising operations, and support of the whole southwest client services team in Santa Monica.

How has your experience in NextGen helped you in your current position?

The NextGen program taught me many basic marketing skills that I didn’t receive during my time in college and that are necessary for someone in my current role. Additionally, one of the biggest advantages I had from my experience in NextGen was the ability to be very flexible and to learn quickly. My team at Pandora is very fast-paced, and my experience with three rotations in the LA program helped me learn how to keep up!

What kind of connections have you made through your involvement with NextGen?

I have made lifelong and valuable connections through the NextGen program. Not only did I grow close with my fellow 2011-2012 NextGen associates, I also met some brilliant people in the industry. The marketing/advertising industry is all about networking, and I know I will keep in contact with some great industry leaders that I have met thanks to Marketing EDGE.

What advice would you give to someone considering participation in NextGen?

There is absolutely no reason not to do it! Not only do you get hands-on experience at some top companies in the direct marketing space, you get the opportunity to build great connections in the industry, to learn all about direct and interactive marketing through programs like I-MIX, and you receive an unparalleled amount of experience in just one year!

If you could only use one word to describe your NextGen experience, what would it be?

Unique!


Melissa Seipp 2011-12

Name: Melissa Seipp
School: Colgate University
Current Postion: Assistant Account Executive
Company: Kern Agency

Could you give a brief description of your current job and responsibilities?

I work with a team to deliver client materials in multiple mediums: digital, print, and video.  My role is essentially project management from communicating the client needs to our creative department all the way through to campaign deployment and analytics.  My focus is on retention strategy and campaign development to improve the customer experience. 

How has your experience in NextGen helped you in your current position?

NextGen gave me the opportunity to work for the client which has been essential to my success in this role at the agency.   Through the program, I was introduced to acquisition and retention tactics and a broad range of mediums which I use in my job today.  

What kind of connections have you made through your involvement with NextGen?

The NextGen community is very close-knit and all of the participants are bonded by our unique experience with this program.  It was a huge asset to be able to reach out to the NextGen network of both participants and companies when I started looking for a job at the end of the program. 

What advice would you give to someone considering participation in NextGen?

NextGen is a smart career move for someone who wants to get into marketing and meet a lot of people in the business.   It’s a really unique experience which sets you apart from your peers and gives you an edge in the business.  I would not have nearly as much responsibility as I do in my job today without all of the experience that I gained by working at the 3 different companies.

If you could only use one word to describe your NextGen experience, what would it be?

Strategic.


Caroline Waldron 2011-12

Name: Caroline Waldron
School: Vanderbilt University
Current Position: Associate Strategist
Company: Epsilon

Could you give a brief description of your current job and responsibilities?

I am an Associate Strategist in Epsilon’s Strategic Consulting and Advanced Analytics group. I work mainly with Pharmaceutical clients, helping them leverage their customer databases to create data-driven Relationship Marketing (RM) programs. My main responsibilities include RM program design and development, research, measuring and analyzing program performance.

How has your experience in NextGen helped you in your current position?

The NextGen program has not only taught me to be a quick learner, but to also be flexible and adapt easily in a fast paced work environment. The program has helped me develop the experience and skills needed to be successful in the direct and interactive marketing world.

What kind of connections have you made through your involvement with NextGen?

The program has given me the opportunity to meet and network with top-level marketing executives and industry leaders who are advocates of the NextGen program. I also have developed a close bond with my fellow 2011-2012 NextGen associates. These types of relationships are invaluable and I would not have been able to meet such smart and driven professionals without Marketing EDGE and NextGen program.

What advice would you give to someone considering participation in NextGen?

NextGen is truly a one-of-a-kind program that you won’t want to miss out on. The program will give you exposure to the many facets of marketing and will help you gain the equivalent of 2-3 years of marketing experience in just one quick year. Be prepared to dive right in and try to absorb all you can at each of your rotations—the time goes by much quicker than expected!

If you could only use one word to describe your NextGen experience, what would it be?

Invaluable.


 

Terry Bu 2011-2012

Name: Terry Bu
School: University of North Carolina at Chapel Hill
Major: Business Administration
Minor: Japanese

I was born in Seoul, South Korea, and immigrated to the U.S. when I was eleven. I graduated from University of North Carolina at Chapel Hill with a major in Business Administration and a minor in Japanese in May 2011. During my time in school, I served as the Vice President of Finance for the Delta Sigma Pi International Business Fraternity and also performed original skit comedy on stage as the leader of a MC comedy team for 3 years. I worked in the summer of 2010 as an Account Management Intern under Ogilvy & Mather and the Stolichnaya Vodka account team, and developed my passion for advertising and marketing. I am honored to be a part of Next Generation Leaders where I can join an exceptional group of people and learn what it takes to be successful in marketing.


Kelly Jones 2011-12

Name: Kelly Jones
School: Vanderbilt University
Major: Communication Studies

I graduated from Vanderbilt University in May 2011 where I majored in Communication Studies and minored in Studio Arts and Sociology. Realizing that marketing was the right fit for me, I spent summers interning in various fields within the industry to hone in on specific interests. These internships included the companies: Peritus Public Relations, Clear Channel Communications, Country Music Association, and Onlife Health. During the summer of my junior year of college, I took part in the Accelerator Program, an intensive business institute that included more than 125 hours of MBA level courses and over 250 hours of consulting work for various companies. This past semester, I interned for the Vanderbilt Athletic Department where I organized and marketed Vanderbilt’s first ever “Bark in the Park” event. In addition, I performed the duty of “Live Mic Girl” at baseball games where I interviewed and interacted with fans. While I have enjoyed my internship positions and the knowledge I have gained throughout my experiences, I am eager to participate in the Next Generation Leaders Program in Dallas, Texas, where I will drastically expand my knowledge as a Marketing Associate.