DMA Knowledge Center for Professors Academy Members

Offered by the Data & Marketing Association, the online DMA Knowledge Center connects you to recent Data & Marketing Association conference presentations as well as archived content from past conferences.  The DMA Knowledge Center is FREE for all Professors' Academy members.  When you register for DMA's Knowledge Center, you will gain access to:

  • recorded audio synchronized to presenter PowerPoint slides
  • downloadable MP3s
  • speaker handouts from key featured sessions

You'll be able to review sessions at your own pace and follow along with downloadable speaker handouts. Using the multi-functional multimedia player, you can fast-forward to your favorite part, rewind to hear information again, and pause the presentations to take notes. You can even download the audio to your mobile device and take this knowledge with you wherever you go—even on the way to work.  Professors' Academy members who have attended DMA annual conferences have found the sessions invaluable for updating course curricula and gaining ideas for research.

Members: click here for access instructions.  Or visit to set up your log in.