Research Tools | Resources

  • Marketing EDGE’s data set library,
  • the DMA Statistical Fact Book,
  • DMA's Value of Data (see also Marketing Research Publications),
  • not to mention articles, webcasts and podcasts, discounts to DMA research publications at the DMA bookstore, and useful links.
Research Tools | Resources
Professors’ Academy Research Tools and resources include 
Note about Accessing the Data Sets
In order for Marketing EDGE to release access to the data sets, we first must have this signed Non-Disclosure Agreement on file. Access will then be provided to you as long as you are an active Professors’ Academy member.  Please also note: the data in the library is provided “as is.”  We cannot resolve discrepancies in the data nor can we provide information beyond what is included.