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Anita Man Luo
Congratulations to the first winner of the Shankar Spiegel Dissertation Proposal in 2008, Anita Man Luo, for setting the standard for outstanding work and for her contribution to marketing.
Name: Anita Man Luo
School: University of Connecticut
Award Year: 2008
Title of Dissertation Proposal: “Assessing the Short and Long Term Effects of Direct and Interactive Marketing in a B2B Market”
Anita Man Luo, University of Connecticut, was the first winner of the prestigious Shankar Spiegel Dissertation Proposal award, for her dissertation titled “Assessing the Short and Long Term Effects of Direct and Interactive Marketing in a B2B Market.”
Advisors for this proposal were Dr. V. Kumar, Distinguished Chair Professor of Marketing; Richard Lenny, Director, Center for Excellence in Brand & Customer Management and Susan Lenny, Executive, and the Director of the Ph.D. Program in Marketing at the J. Mack Robinson College of Business, Georgia State University.