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2014 Shankar-Spiegel Dissertation Proposal Award Winner Arun Gopalakrishnan
2014 Shankar-Spiegel Dissertation Proposal Award Winner: Arun Gopalakrishnan
Name: Arun Gopalakrishnan
School: The Wharton School, University of Pennsylvania
Award Year: 2014
Title of Dissertation Proposal: “Latent Relationship Trajectory Models and Their Applications in Marketing”
Arun Gopalakrishnan, of The Wharton School, won the Shankar-Spiegel Dissertation Award for his dissertation proposal titled, “Latent Relationship Trajectory Models and Their Applications in Marketing.”
This winning proposal was co-chaired by Eric T. Bradlow, Professor of Marketing, Statistics and Education and Vice Dean and Director of Wharton Doctoral Programs, and Peter S. Fader, Professor of Marketing, both at The Wharton School.
Arun Golpalakrishnan is a Ph.D. candidate in the Marketing Department at The Wharton School at the University of Pennsylvania. His research interests in marketing science are focused on modeling customer dynamics in panel data and intertemporal decision making using Bayesian methods and dynamic structural models.