Kaifu Zhang

2011 Shankar-Spiegel Dissertation Proposal Winner: Kaifu Zhang


Kaifu Zhang


Name:  Kaifu Zhang

School: INSEAD

Award Year: 2011

Title of Dissertation Proposal:  “Managing User-Generated Content”

Kaifu Zhang, of INSEAD, won the Shankar-Spiegel Dissertation Award for his dissertation proposal titled “Managing User-Generated Content”.

This winning proposal was chaired by Miklos Sarvary, Professor of Marketing, Director, The Learning Innovation Centre and Deputy Dean for Executive Development at INSEAD.

Dr. Zhang is currently an assistant professor of marketing at the Cheung Kong Graduate School of Business.

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