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2015 Shankar-Spiegel Dissertation Proposal Award Winner Seoungwoo Lee
Name: Seongwoo Lee
School: Robert H. Smith School of Business, University of Maryland
Award Year: 2015
Title of Dissertation Proposal:
Free, Paid, or Freemium: Dynamic Versioning Decisions for Mobile Apps
Seoungwoo Lee of the University of Maryland, College Park won the 2015 Shankar-Spiegel Dissertation Proposal Award for his dissertation proposal titled, “Free, Paid, or Freemium: Dynamic Versioning Decisions for Mobile Apps.”
This winning proposal was co-chaired by University of Maryland Robert H. Smith School of Business Professors Jie Zhang and Michel Wedel.
Seoungwoo Lee's dissertation research rigorously addresses an important and timely topic: how app publishers make versioning decisions and how app platforms can improve their commission structures to achieve mutual benefits.