Seoungwoo Lee

2015 Shankar-Spiegel Dissertation Proposal Award Winner Seoungwoo Lee

Seoungwoo Lee

Name:  Seongwoo Lee

School: Robert H. Smith School of Business, University of Maryland
 
Award Year: 2015
 
Title of Dissertation Proposal:  
Free, Paid, or Freemium: Dynamic Versioning Decisions for Mobile Apps
 
Seoungwoo Lee of the University of Maryland, College Park won the 2015 Shankar-Spiegel Dissertation Proposal Award for his dissertation proposal titled, “Free, Paid, or Freemium: Dynamic Versioning Decisions for Mobile Apps.”
 
This winning proposal was co-chaired by University of Maryland Robert H. Smith School of Business Professors Jie Zhang and Michel Wedel.
 
Seoungwoo Lee's dissertation research rigorously addresses an important and timely topic: how app publishers make versioning decisions and how app platforms can improve their commission structures to achieve mutual benefits.