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Arvind Rangaswamy, PH.D. of Penn State, Named Journal of Interactive Marketing Co-Editor-Designate
Monday, August 12, 2019
NEW YORK – August 13, 2019 – Marketing EDGE, the leading national nonprofit with a proven track record of affecting the lives of thousands of students and shaping the next generation of the marketing industry as diverse, inclusive, and highly skilled, today announced that Arvind Rangaswamy, Jonas H. Anchel Professor of Marketing at Penn State, Smeal College of Business has been named co-editor-designate of Marketing EDGE’s Journal of Interactive Marketing® (JIM).
Rangaswamy will join Wendy Moe Associate Dean of Master's Programs, Dean's Professor of Marketing, and Co-Director of the Smith Analytics Consortium at the University of Maryland’s Robert H. Smith School of Business, in leading the journal.
JIM positions itself at the center of contemporary marketing and serves as a catalyst for identifying issues, stimulating academic research, and shaping ideas on a broad range of topics that have the potential of affecting the future practice, theory, and understanding of marketing with technology.
The co-editor search was conducted by the current JIM Editors Wendy Moe and Brian Ratchford, with assistance from JIM’s Policy Board members. "Arvind Rangaswamy will be an excellent co-editor. He is a leading scholar, teaching, author and expert in marketing analytics and digital/online marketing and will bring a great perspective to the Journal of Interactive Marketing," Moe said.
JIM Policy Board member Russ Winer, who is the William Joyce professor of marketing at the Stern School of Business at New York University, said, "Marketing EDGE is very fortunate to be able to have someone of Professor Arvind Rangaswamy's reputation and accomplishments to become the next co-editor of the Journal of Interactive Marketing. He is internationally recognized for his research developing concepts, methods, and models to improve the efficiency and effectiveness of marketing using information technologies. He and Wendy Moe will continue to raise the journal's visibility and prestige to being among the top academic journals in the world."
Rangaswamy holds a PhD from Northwestern University, an MBA from Indian Institute of Management. Calcutta and a B.S. from Indian Institute of Technology, Madras. He joined Penn State in 1993 and has previously been a faculty member at the Wharton School, University of Pennsylvania and at the J.L. Kellogg Graduate School of Management, Northwestern University. He has published numerous articles on marketing analytics and online marketing in many distinguished journals and is the co-author of a successful book titled Marketing Engineering: Computer-Assisted Marketing Analysis and Planning which is widely used in business schools around the world. "I am excited to join Wendy Moe in co-editing the Journal of Interactive Marketing," Rangaswamy said. "It is an honor to have this opportunity to help grow the prestige and impact of JIM. I will focus on making the journal into a powerful intellectual lens for understanding the marketing field during a time of major transformations fueled by technology and its effects on customer expectations."
ABOUT JOURNAL OF INTERACTIVE MARKETING
The Journal of Interactive Marketing® (JIM) is a premier academic research journal that serves as a catalyst for identifying issues and shaping ideas associated with the expanding electronic, interactive, and direct marketing environments. JIM publishes leading-edge, high-quality and original results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing. JIM has no preferred or disallowed methodologies, but is open to conceptually rigorous approaches of any type. Articles address current or emerging managerial problems and have the potential to influence practice and theory in digital marketing and related areas. For subscription information, visit: http://www.journals.elsevier.com/journal-of-interactive-marketing
ABOUT MARKETING EDGE
Marketing EDGE is a 501 (c)(3) nonprofit that’s shaping the future of marketing by connecting students, academics and professionals to the resources and relationships they need to see, move and stay ahead. Empowering agile, responsible and skillful marketing leaders for more than 50 years, Marketing EDGE expands access to leading research, resources and events, fosters personal connections and diverse ideas, and provides real-time insights for real-world impact. To learn more, visit, marketingEDGE.org.