Make a Donation

MAKE A DONATION

Annual Giving

As an industry run on brainpower, the need to nurture, maintain and grow talent is a critical need throughout the world of marketing, and even more so in the world of data-driven marketing. By supporting Marketing EDGE, you are helping to further our mission to educate, develop, grow and employ college students in the field of marketing, thus enriching the talent pool of market-ready marketers entering this field.  Our Annual Giving program allows individuals and corporations to consistently support Marketing EDGE each and every year in order to ensure continuity and the ability to administer our programs on an ongoing basis.  Your donation is tax deductible to the full extent of the law.

DONATE ONLINE

Donate By Telephone:

212.790.1481 to make a donation or pledge by phone.

Donate By Mail Or Fax:

Marketing EDGE
500 Seventh Ave., 8th Floor
New York, NY 10018

Marketing EDGE is the only national nonprofit of its kind solely committed to introducing – and in fact, engaging – professors and college students in the thriving business of data-driven marketing.

We are a 501(c)(3), non-profit educational foundation supported by tax-deductible contributions; Federal ID # 13-6222757.


Awards & Events

Awards & Events

Awards

The industry loves a good party and Marketing EDGE has one that attracts top marketing thought leaders. Our glitzy EDGE Awards honors the best and the brightest in data-driven marketing under the age of 40, and other marketing leaders in education and business. This event that should not be missed.  You can participate by registering, placing a tribute ad, and/or becoming a sponsor. Learn about past award winners at our Awards Archives.


Recognitions

Marketing EDGE has several ways you can be recognized for your commitment to the field of data-driven marketing. Our Robert B. Clarke (academic), and Lifetime Achievement Award (business) honors an individual’s overall and lifetime achievement in the industry. And our Rising Stars Awards pay tribute to the industry’s most talented marketers under the age of 40. Standout educational institutions and corporations are recognized at our EDGE Awards as well.

To learn more about the EDGE Awards, click here.

VIEW AWARDS ARCHIVE

Corporate Leadership Program

A powerful initiative that enables corporate sponsors to take full advantage of Marketing EDGE’s 50+-year history  What differentiates our students from their peers?

Read more

Diversity and Inclusion

Marketing EDGE is committed to making the marketing profession as inclusive as the communities it serves, and to reach more students to better meet companies’ diverse talent needs.

Read more

EDGE Awards

Marketing EDGE’s premier annual fundraising event, the EDGE Awards, pays tribute to the vibrancy and evolution that are moving today’s dynamic marketing field forward.

Read more

Mentorship

Mentorship

The Marketing EDGE Virtual Mentoring program provide First Generation (FirstGen) college students with much need connections with professionals in the marketing and advertising industry.

As a mentor you can help open doors for meaningful career exploration and professional development for students who need a bit more help to become career ready. You can also help these students expand their networks and access to job opportunities, two of the biggest hurdles for First Gen student.

The program provides flexible meeting times, convenient for busy schedules. Please consider using your knowledge, experience and creativity to help students who need it the most. For more information, please contact us.

CONTACT US

Corporate Leadership Program

A powerful initiative that enables corporate sponsors to take full advantage of Marketing EDGE’s 50+-year history.  What differentiates our students from their peers?

Read more

Diversity and Inclusion

Marketing EDGE is committed to making the marketing profession as inclusive as the communities it serves, and to reach more students to better meet companies’ diverse talent needs.

Read more

EDGE Awards

Marketing EDGE’s premier annual fundraising event, the EDGE Awards, pays tribute to the vibrancy and evolution that are moving today’s dynamic marketing field forward.

Read more

Judge

Volunteer to judge the EDGE Marketing Challenge

At the end of each fall semester, Marketing EDGE holds a judging online for the EDGE Marketing Challenge. The judging takes place from late December towards mid-January for the student entries, to help Marketing EDGE and the Challenge sponsor evaluate the submissions and rank the winners.  Judges score and provide feedback on the entries; this information helps educators refine the way they teach data-driven marketing.

We expect a plethora of entries nationwide.  So we’ll need numerous judges to review all of the campaign submissions, since many schools enter multiple teams.

Being a judge is convenient! Judge the entries online from anywhere in the world that has internet.

Frequently Asked Questions

  • Where does judging take place?
    Online, from the convenience of your home or office computer.
  • How many entries will I judge? 
    We seek to double the number of judges this year to reduce the “workload” of each judge.  You may judge about 5 entries (more or less, depending upon your willingness and availability) within a 2-3 week time frame. Judges should allow allow a minimum of 30 minutes to review an entry.  (The median time reported to review, score and comment on an entry is approximately 40 minutes, and the time shortens with experience.)
  • What is this year’s Challenge?  
    In brief, the Challenge is to create an integrated marketing campaign for Boxed to market its smart watches to affluent moms in 1 of 4 metro areas the student teams can choose among.
  • What exactly do I need to do?
    • ​Review the Judges’ Brief: (about 20 minutes): After you sign up, Marketing EDGE staff will send you a brief about the Challenge, criteria, and judging tips – which include a summary of the Challenge. (The full version of the Challenge is at www.CollegiateECHO.org.)  A staff member will answer any questions you may have.
    • Confirm your availability: We’ll check in with you before the judging begins to make sure you’re still available.
    • Judge: You’ll receive information about reviewing on our new Open Water platform.
    • Score and comment on our platform.

Your contribution of time and expertise is invaluable to the success of the competition, and is greatly appreciated by the Challenge sponsor, by Marketing EDGE, by the students’ faculty advisors, and by the students themselves – the marketers of tomorrow. We consider all judges’ applications for experience and expertise.

Questions?

CONTACT US

Corporate Leadership Program

A powerful initiative that enables corporate sponsors to take full advantage of Marketing EDGE’s 50+-year history  What differentiates our students from their peers?

Read more

Diversity and Inclusion

Marketing EDGE is committed to making the marketing profession as inclusive as the communities it serves, and to reach more students to better meet companies’ diverse talent needs.

Read more

EDGE Awards

Marketing EDGE’s premier annual fundraising event, the EDGE Awards, pays tribute to the vibrancy and evolution that are moving today’s dynamic marketing field forward.

Read more

Guest Speaker

GUEST SPEAKER

Do you possess great presentation skills and expertise in one or more areas of marketing? Would you like to volunteer to travel to and share your knowledge at colleges and universities?

Professors and student advertising/marketing club officers frequently ask Marketing EDGE to connect them with practitioner speakers who can provide examples of the way they employ marketing principles.

Join us today!

Access to talent

Corporate Leadership Program sponsors gain powerful access to students uniquely served through Marketing EDGE programs.  What differentiates our students from their peers?

Read more

Diversity and Inclusion

Marketing EDGE is committed to making the marketing profession as inclusive as the communities it serves, and to reach more students to better meet companies’ diverse talent needs.

Read more

EDGE Awards

Marketing EDGE’s premier annual fundraising event, the EDGE Awards, pays tribute to the vibrancy and evolution that are moving today’s dynamic marketing field forward.

Read more

Volunteer

VOLUNTEER

Collaborate With Marketing EDGE

We could not fulfill our mission without the generous support of our corporate partners. We welcome the opportunity to collaborate with your organization to reach more students and spread the word about the exciting opportunities in the marketing field be they data-driven, digital, integrated marketing communications, traditional direct and more. Below are some examples of how we can collaborate:

  • Donate a dataset for education or research purposes
  • Volunteer to be a guest speaker in a college classroom
  • Provide real-world marketing experience by sponsoring our student EDGE Marketing Challenge
  • Volunteer to judge the EDGE Marketing Challenge

Contact us for details on how to collaborate with us.

CONTACT US

Become a Guest Speaker

Would you like to volunteer to travel to and share your knowledge at colleges and universities?

Read more

Diversity and Inclusion

Marketing EDGE is committed to making the marketing profession as inclusive as the communities it serves, and to reach more students to better meet companies’ diverse talent needs.

Read more

EDGE Awards

Marketing EDGE’s premier annual fundraising event, the EDGE Awards, pays tribute to the vibrancy and evolution that are moving today’s dynamic marketing field forward.

Read more

EDGE Awards

CELEBRATING EXCELLENCE IN MARKETING LEADERSHIP

Now in its fifth year, Marketing EDGE’s premier annual fundraising event, the EDGE Awards, pays tribute to the vibrancy and evolution that are moving today’s dynamic marketing field forward.

Central to the EDGE Awards is its incredible line-up of honorees. Becoming known as the “Academy Awards” of marketing, more than 500 marketing leaders and students will be in attendance on Monday, June 1, 2020 to pay tribute to the true super stars in the field.

Each honoree exemplifies outstanding leadership, innovation, creativity and a commitment to giving back by supporting future generations of talent.

VISIT OFFICIAL SITE

Diversity and Inclusion

DIVERSITY AND INCLUSION. SMART BUSINESS.
RICHER RESULTS.

Marketing EDGE committed to making the marketing profession as inclusive as the communities it serves, and to reach more students to better meet companies’ diverse talent needs.

We bring to bear an extensive network of relationships across the marketing profession and academia, providing a convening place for these constituents and fostering dialogue that will benefit students and the field-at-large.

Access to talent

Corporate Leadership Program sponsors gain powerful access to students uniquely served through Marketing EDGE programs.  What differentiates our students from their peers?

Read more

Volunteer

We welcome the opportunity to collaborate with your organization to reach more students and spread the word about the exciting opportunities in the marketing field.

Read more

EDGE Awards

Marketing EDGE’s premier annual fundraising event, the EDGE Awards, pays tribute to the vibrancy and evolution that are moving today’s dynamic marketing field forward.

Read more

Calendar of Activities

january

08janAll Day10Professors Institute, (Invitation Only) The Brierley Institute for Customer EngagementDallas, TX

21janAll DayEDGE Awards Kickoff (Invitation Only)New York, NY

february

14febAll DayStudent Career ForumDallas, TX

march

27marAll Day28Interactive Marketing Research ConferenceCass Business School, City, University of London

april

14aprAll DayStudent Career ForumLoyola University, Chicago, Illinois

january, 2020


Access to Talent

ACCESS TO TALENT

Corporate Leadership Program sponsors gain powerful access to students uniquely served through Marketing EDGE programs.  What differentiates our students from their peers?

  • Through deep relationships with professors and universities, we engage with disparate perspectives and cross-disciplinary ideas
  • We identify and support emerging marketing leaders
  • We develop program curricula aligned with partner needs
  • We provide students with practical experiences that gives them skills to make an immediate impact
  • Sponsors get access to the nation’s top marketing talent through 24/7 online Partner Portal

Here's what our Sponsors are saying:

"With this acceleration of business comes the need for exceptional and cutting-edge talent at every level of our organization.  As a Corporate Leadership Program participant, we utilize the talents of students passing through the Marketing EDGE funnel of rigorous requirements - achieving levels of expertise far beyond their years."

Paulette Oliva

Founding EVP, MeritDirect (Retired)

Volunteer

We welcome the opportunity to collaborate with your organization to reach more students and spread the word about the exciting opportunities in the marketing field.

Read more

Diversity and Inclusion

Marketing EDGE is committed to making the marketing profession as inclusive as the communities it serves, and to reach more students to better meet companies’ diverse talent needs.

Read more

EDGE Awards

Marketing EDGE’s premier annual fundraising event, the EDGE Awards, pays tribute to the vibrancy and evolution that are moving today’s dynamic marketing field forward.

Read more