2016-2017 Collegiate ECHO Winners

The Collegiate ECHO Marketing Challenge has been providing a great learning experience—and gaining recognition for marketing students—for more than 30 years!

Undergraduates

1st Place Gold
Meraki Marketing
Temple University

Members:
Ioanna Dinoulis, Allison Doumith, Robin Goffman, Jonathan Neikam, Toni Sichel

Advisor:
Alison Ebbecke, preceded by Chuck McLeester


2nd Place Silver
Pizza Brain
Temple University

Members:
Claudette Arter, Alicia Cassey, Zoe Rasmussen, Hiro Soga, Kalista Wedman

Advisor:
Chuck McLeester


3rd Place Bronze
Team GAMMA
Eastern Michigan University

Members:
Amanda Derengowski, Anthony Nucullaj, Avneet Singh, Megan Spencer, Meagan Welsh

Advisor:
David Marold


Honorable Mention for
Market Research, Marketing Strategy and Creative Strategy

ALIS
Loyola University Chicago

Members:
Yuanru (Irene) Huang, Shelby Koch, Lea Oedzes, Anna Tonarely

Advisor:
Jenna Drenten


Honorable Mention for
For Market Research, Executive Summary and Visual Summary

X Markets the Spot
Loyola University Chicago

Members:
Aleyne Blackwood, Alexa Jackson, Katherine Sailor, Margaret Sittig

Advisor:
Jenna Drenten

Graduates

1st Place Gold
DIRECT 4
Eastern Michigan University

Members:
Torianne Alston, Jennifer McDermitt, Erica Perdue, Duane Sprague

Advisor:
Matthew Sauber


2nd Place Silver
Oriental Pearl
Loyola University Chicago

Members:
Ruimin Gong, Xiaoqi Lu, Lingfan Ni, Fan “Rachel” Pan

Advisor:
Mary Ann McGrath


3rd Place Bronze
Resilience Management Group
Eastern Michigan University

Members:
Adam Berkshire, Edison Hubert, Catherine McMacken, Margarita Vakhlis

Advisor:
David Marold


Honorable Mention for
For Creative Strategy, Executive Summary, Budgeting/Return on Investment

The Longleaf Collaborative
East Carolina University

Members:
Jason Brown, Rachel Fann, Stephanie Souther

Advisor:
Tracy Tuten

2015-2014 Collegiate ECHO Winners

Collegiate Echo Challenge Winners And Honorable Mentions

Challenge by DIRECTV

Undergraduates

1st Place Gold
Crown & Hammer
Temple University

Members:
Bridget Doyle, Tatiana Drye, Kaitlin O’Connell, Kia Street

Advisor:
Chuck McLeester

VIDEO: Team members discuss their winning strategy.


2nd Place Silver
ABGM, Inc.
University of Arkansas

Members:
Mary Hargraves, Allie Kathol, Brittnie Simon, Griffin Templeton

Advisor:
Ignatius Fosu


3rd Place Bronze
Marxman Marketers
James Madison University

Members:
John Bassford, Alex Dixon, Kevin Harmon, Kelsey Hinkle

Advisor:
Theresa Clarke


Honorable Mention for
Market Research, Marketing Strategy and Creative Strategy

ALIS
Loyola University Chicago

Members:
Yuanru (Irene) Huang, Shelby Koch, Lea Oedzes, Anna Tonarely

Advisor:
Jenna Drenten


Honorable Mentions

For Creative Strategy and Executive Summary
Advanced Ambition
James Madison University
Members: Hao Dang, Tommy O’Connor, Casey Sayre, Andrew Tsitos
Advisor: Theresa Clarke

For Creative Strategy and Media Plan
Cre8ive Solutions
James Madison University
Members: Brooks Chilcoat, Katie Cutrone, Christine Provino, Trevor Wilder
Advisor: Theresa Clarke

For Media Plan, Video to Consumers and Visual Summary
BCDEvolution
California State University San Marcos
Members: Christian Brusseau, Brian Nguyen, Danea Ramos
Advisor: Vassilis Dalakas

For Market Research and Innovation
Epic Effect
James Madison University
Members: Alexa Balsome, Corinne Cardinal, Carolyn Rezny, Nicholas Spinner
Advisor: Theresa Clarke

For Marketing Strategy
Formidable Three
James Madison University
Members: Corrie Breshears, Lauren Doherty, Dylan Katcher
Advisor: Theresa Clarke

For Market Research
Getting Direct
James Madison University
Members: Kemp Bartlett, Madison Biernacki, Madeline Bourne, Nicole Tiffany
Advisor: Theresa Clarke

For Creative Strategy
HAAM
University of Arkansas
Members: Ashley Bymers, Miles Gantt, Alex Mardian, Jeri Webb
Advisor: Ignatius Fosu

For Creative Strategy
Nifty Networking
James Madison University
Members: Joseph Bell, Chelsey Carbaugh, Nannan Chen, Denice Donovan
Advisor: Theresa Clarke

For Market Research and Creative Strategy
Noko Marketing
Indiana University South Bend
Members: Caitlin Miller, Jamensen Molnar, Monica Vink, Joseph Yeager
Advisor: Monle Lee

For Market Research
R-Brain
California State University San Marcos
Members: Lindsay Berklite, Holly Ellis, Sean Seward
Advisor: Vassilis Dalakas

For Market Research and Innovation
Team Direkkt
Husson University
Members: Kendra Jackson, Nicholas Maney, Kaity Patnode, Emily Pinneo
Advisor: Nancy Roberts

Graduates

1st Place Gold
NCACM
Dublin City University

Members:
Conor Beglan, Claire Crumlish, Alison Morgan, Michael O’Dwyer, Niamh O’Shea

Advisor:
Laura Berry


2nd Place Silver
Carolina Creative
East Carolina University

Members:
Alison Ewen, Kelsey Hemstock, Lia McManaman, Jennifer Meyers, Regan Sigler

Advisor:
Tracy Tuten


3rd Place Bronze
Click Pack Travel
California State University-East Bay

Members:
Vidya Aravind, Brian Kramer, Sathish Duraivelu

Advisor:
Kimberly Legocki


Honorable Mentions

For Creative Strategy
3 and ONE
Loyola University Chicago
Members: Xuanrui Chen, Lauren Lakomek, Jianghui Wen, Shuwei Zhao
Advisor: Mary Ann McGrath

For Market Research and Media Plan
Agents of Madison Avenue
East Carolina University
Members: Sara Dusenberry, Sarah Moran, Brian Pugh
Advisor: Tracy Tuten

For Creative Strategy and Media Plan
Digitalk
Baruch College / CUNY
Members: Michael Gilvary, Qiuyue Wang
Advisor: Linda Gharib

For Media Plan, Budgeting/ROI and Visual Summary
DirectConnect Communications
Eastern Michigan University
Members: Erin Blaesing-Miller, Jacqueline Botkin, Colin Murray, Debra Salem
Advisor: David Marold

For Market Research, Creative Strategy and Executive Summary
The Elite Group
Pace University
Members: Fatima Almazam, Douglas Pope, Akshay Shah, Mahir Shah
Advisor: Harvey Markovitz

For Market Research and Creative Strategy
The Gold Finders
Pace University
Members: Zijian Li, Alvaro Parra Saura, Regina Ripoll, Zhuyi Yao
Advisor: Harvey Markovitz

For Marketing Strategy
JANC
Baruch College / CUNY
Members: Jessica Goldberg, Nionila Ivanova, Adnan Shafique
Advisor: Linda Gharib

For Market Research, Marketing Strategy, Creative Strategy, Video to Consumers and Visual Summary
Pirates CJLV
East Carolina University
Members: Jeffrey Landau, Carly Landini, Lisa Proctor
Advisor: Tracy Tuten

For Market Research, Marketing Strategy, Creative Strategy, Executive Summary and Innovation
Savvy M”arr”keters
East Carolina University
Members: Breanne Kelley, Jessica Mincher, Anita Propst, Burnett Russell
Advisor: Tracy Tuten

For Market Research
Star Team
Baruch College / CUNY
Members: Nicole D’alberti, Meredith Diebold, Olympia Mantsios
Advisor: Linda Gharib