Medill IMC Spiegel Digital & Database Research Center

Evanston, IL

The Medill IMC Spiegel Digital & Database Research Center continues the long tradition of incorporating mathematics, statistics, and psychology to understand the principles of effective advertising at Northwestern, and is part of the university’s overall contribution of applied research about advertising and marketing.

The Spiegel Research Center is the first research center at the Medill School of Journalism, Media, Integrated Marketing Communications.

spiegel.medill.northwestern.edu