Wharton Customer Analytics Initiative (WCAI)

University of Pennsylvania

The Wharton Customer Analytics Initiative (WCAI) is the world’s preeminent academic research center focusing on the development and real-world application of customer analytics methods.

Through our innovative Research Opportunity program, co-curricular student programming, and practitioner events, the Initiative has a global impact on the practice of data-driven business decision-making, and the dissemination of relevant insights to students and industry practitioners.