CORPORATE COMMITMENT AWARD

2015
Return Path

Return Path has made significant contributions to digital / interactive marketing education. The corporation offers its employees multiple opportunities for personal and professional improvement through education, support and mentorship, and has an unwavering dedication to continuing education, diversity, and inclusion throughout the organization.

Return Path is a global Data Solutions Provider that helps the world’s leading companies promote and protect their brands. Its data and insights help clients and partners build closer, safer, and smarter relationships with their customers. Return Path analyzes the world’s largest collection of email data to show marketers how to stay connected to their audiences, strengthen their customer engagement, and protect their brands from fraud.  Find out more at www.returnpath.com.

2014
Paradysz and PM Digital (now PMX Agency)

Paradysz and PM Digital have a long history of proactively promoting training and marketing education. With its direct and digital businesses, Paradysz and PM Digital core capabilities are based in a data-driven approach to understanding, targeting, acquiring, cultivating and optimizing customer value for its clients. With comprehensive experience across channels, including direct mail, search, social, display, email, as well as creative and web development capabilities, the company leverages an obsessive focus on performance to help clients make the most informed marketing decisions and, ultimately, scale their programs. With over 20 years of experience, and a stellar client list of commercial and nonprofit organizations, Paradysz and PM Digital have continued to grow their reputation as some of the industry’s most critical thinkers and leaders.

2013
Epsilon

Epsilon is a longtime supporter, partner and corporate contributor of the Marketing EDGE. The company has hosted the I-MIX summer program, which brings together students nationwide for a week-long direct and interactive marketing immersion course. Its leadership team has served on the Marketing EDGE Board, including (former trustees) SVP of Data Strategy Don Hinman, and EVP of Data Solutions Tim Prunk. An active partner with Marketing EDGE and the DMA for the Next Generation Leaders (NextGen) program, has hosted top students interested in data-driven marketing. Having actively participated in the marketing industry for over 40 years, Epsilon attributes its success largely to its talented and driven workforce, and to the cultivation and mentoring of young talent.

Placing a heavy emphasis on education programs for marketing college students and campus recruitment, Epsilon participates in over 75 recruitment events per year, hiring over 125 graduates over the past five years.

2012
Acxiom

Acxiom is a recognized leader in technology and marketing services that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable infrastructure-management services.

As a strong supporter and partner of Marketing EDGE, Acxiom is educating the next generation of direct marketers first hand through internship and student career exchange programs. For more information, visit: www.acxiom.com.

2011
Gerber Life Insurance

Since 1967, Gerber Life Insurance Company has provided quality life insurance, especially for young families on a limited budget. Gerber Life’s mission is to be the brand that parents trust to help them achieve financial security and protection for their families. Today, Gerber Life is licensed to provide life insurance throughout the United States, Canada and Puerto Rico, with more than $37 billion of life insurance in force, and helping to provide financial security to more than three million policy holders.

The company has a long history of supporting education, both within the organization and in supporting initiatives in the field. For Gerber Life, training is more than just a transfer of knowledge and skills. It is fundamental to the culture of learning and development and to the fostering of Gerber’s corporate principles and values.

2010
Publishers Clearing House

PCH is a leading multichannel marketer of value-based consumer products and magazines, which offers many ways for consumers to play and win – most notably its famous sweepstakes that has awarded over $220 million in prizes. PCH, its employees and officers have a long heritage of service and leadership in both direct marketing industry initiatives and the community at large. Commitment to education, training, and leadership development are an integral part of the company culture. Among the numerous initiatives are the company’s monthly “Lunch and Learn” presentations, “Team Connection” cross-functional networking groups, and “PCH U” courses taught by internal subject matter experts, outside facilitators, e-learning, and courses “on demand.” PCH also offers a generous tuition reimbursement plan, college campus recruiting, and a dynamic summer internship program as part of their ongoing efforts to foster the education and development of newcomers to the field of direct/interactive marketing.

2009
Litle & Co.

Founded by DMA Hall of Fame member Tim Litle in 2001, Litle & Co. is one of the few companies dedicated to serving the payment management needs of direct sellers in the complex world of card- or customer-not-present environments. Litle’s business has been described as the most un-sexy form of business, but one that literally paves the way for interactions in today’s interactive world.

Litle & Co.’s success is built on a deep understanding of these highly specialized needs. So much so that the company’s commitment to education starts with investing in its own people with Litle University.

As an employer, Litle & Co. embodies the kind of “knowledge-hungry culture” in which great direct marketing careers can thrive.

The company has demonstrated a real commitment to nurturing and mentoring their employees and contributes to the broader direct and interactive marketing community by sharing their knowledge and best practices with clients and peers.

Litle & Co.s demonstration of support of direct/interactive marketing education is evident in its support or the Marketing EDGE Collegiate ECHO Challenge as a past sponsor, and president and CEO Tim Litle works with colleges and universities as an active member of Marketing EDGE’s Board of Trustees, and in its many other philanthropic deeds.

2008
KnowledgeBase Marketing/Wunderman

Both KnowledgeBase Marketing (KBM) and Wunderman embody the curious, knowledge-hungry culture in which direct marketing careers thrive. Not only do both organizations nurture the skills, know-how and careers of their employees, but they contribute to the direct marketing industry by sharing their knowledge and best practices with clients and fellow direct marketers.

This commitment to education is evident in Wunderman’s global direct marketing learning center, Wunderman University. Wunderman University provides employees worldwide (including its operating companies such as KBM, DATACORE Marketing and ZAAZ) a standardized direct marketing curriculum taught by a network of internal “faculty.”  Wunderman University serves all employees across all departments at all levels. Built on rich direct marketing expertise across all practice areas, Wunderman University has a global presence that helps leverage global learning, far surpassing international benchmarks.

For anyone who has attended any Marketing EDGE meeting or event, it is evident that KnowledgeBase Marketing and Wunderman are major supporters by the presence and participation of their top executives, Gary Laben and Daniel Morel. Laben serves as Vice Chairman/Chairman-elect of Marketing EDGE and is also a member of the DMA Ethics Policy Committee. As a DMA Board member, Morel has been a proactive advocate of Marketing EDGE.

2007
Time Consumer Marketing, A Division Of Time Inc.

Recognized for its commitment to nurture the development of tomorrow’s industry leaders, Time Consumer Marketing, Inc. (TCM) the consumer marketing division of Time Inc., is a marketing organization that consistently demonstrates their claim: “our people are our greatest asset. Identifying and nurturing talent is a true business imperative and a high priority for TCM.” The training and development opportunities they afford their young staff have helped them to become strong contributors, as is evidenced by the year-over-year profit growth that the division has delivered. In short, they provide future leaders to the company and the industry. Most of their programs have been in place well over a decade and have served as a model for other divisions and companies, including such initiatives as the TCM Internship Program, designed to identify and nurture high potential talent at the undergraduate and business school level and the TCM Training Program, a comprehensive program that provides entry-level and junior level staff with experiences that can enhance their current performance as well as their future development. They also offer a Mentoring Program, that provides new staff with peer mentors to smooth their entry to the company. And staff with one year of tenure may participate in a developmental mentorship program that pairs them with senior staff from the division’s ranks.

2006
Bookspan

Bookspan was the leader in direct marketing of book and related entertainment products, and the preeminent provider of operational and creative services to multi-channel marketers, national retailers and B2B enterprises. Through its vast array of top-quality book clubs, Bookspan provided its members with a superior book buying and reading experience through unparalleled editorial selection, savings and exemplary customer service. The company did this through leadership in direct marketing and by placing its customers and employees at the center of their business. They fostered an atmosphere of openness and integrity in which teamwork thrives.

Bookspan was a partnership between Bertelsmann AG and Time Warner, Inc. with two wholly-owned subsidiaries; Doubleday Entertainment™ and YES Solutions™. Doubleday Entertainment has over seven million members and included over 35 book clubs, such as Doubleday Book Club, Literary Guild, Book-of-the-Month Club and special interest and lifestyle clubs. YES Solutions provided operational services and creative services to multichannel direct marketers, national retailers and B2B enterprises.

Bookspan firmly believed in “giving back” and dedicated itself to ensuring the future of the direct marketing business. The company was a loyal and generous supporter of and participant in Marketing EDGE programs, offering pro-bono services that advanced Marketing EDGE and direct marketing education, while offering financial support of Marketing EDGE programs

2005
Kraft

The history of Kraft Foods stretches back to modest beginnings more than 100 years ago. Hard work, imagination and a commitment to bringing the world its favorite foods have helped Kraft grow into a company that touches more than a billion people in 151 countries.

Kraft’s growth and success have been built on a foundation of trust – in the quality and value of Kraft products, in the integrity and dedication of Kraft workers, and in the many ways Kraft contributes to the well-being of communities across the globe. With a corporate vision of helping people around the world eat and live better, Kraft’s more than 100,000 employees are dedicated to understanding the changing expectations of society, addressing relevant social issues and giving back to make a meaningful difference in communities worldwide.

Corporate responsibility has been a Kraft hallmark since the company’s inception. In addition to thousands of hours each year in corporate-sponsored volunteer service by Kraft employees, in 2004 Kraft also contributed more than $86 million in food and financial support to nonprofit organizations around the world. Marketing EDGE is one of many grateful recipients of Kraft’s enduring and substantial support and participation in higher education initiatives that benefit the direct and multichannel marketing industry.

2004
America Online

America Online started 23 years ago when one man thought it would be a good idea to make the power of the internet available to the average consumer. In the years since, America Online has grown to a company of 19,000 people serving a community of more than 30 million members worldwide.

From the beginning, the big AOL idea was not just to make the internet available to consumers, but to make it an essential part of everyday life. Today, almost everyone is familiar with email, chat and instant messaging – online activities that America Online either invented or dramatically simplified.

Within the industry, America Online also is a strong longtime supporter of direct marketing education and Marketing EDGE. As a formidable and innovative corporate leader, America Online exemplifies the benefits inherent in making community involvement and a commitment to education a central part of corporate identity.