Josh Blacksmith

@joshblacksmith | @fcbchi | #RisingStars16


Josh Blacksmith leads FCB Chicago’s global experience-driven Customer Relationship Management (CRM) and multi-channel direct marketing practice for clients such as State Farm, PACCAR, Toyota, Lexus, Samsung, Jack Daniels and Anheuser-Busch. A Direct Marketing News “40 Under 40” honoree in 2014, Josh is among the marketing field’s most active participants. He states his passion is in growing the talent and CRM practice at FCB Chicago while also serving the direct marketing community in various capacities: currently vice president of the CADM (Chicago Association of Direct Marketing), on the Data & Marketing Association’s membership committee, elected to the DMA International ECHO Award Board of Governors, and on Marketing EDGE’s 2016 EDGE Awards committee.

Prior to joining FCB in 2012, Josh oversaw eCRM loyalty and digital brand programs for Kellogg’s and Heinz at Biggs-Gilmore (acquired by VML in 2014). He also previously worked at Meredith Xcelerated Marketing, where he was most recently account director for Kraft Foods CRM in the U.S. and Canada, and has led CRM efforts for Volkswagen, Chrysler LLC (domestic and international), and Walmart, among others. He holds a bachelor’s degree in advertising from Iowa State University and a Master of Business Administration with a marketing concentration from the University of Iowa’s Henry B. Tippie School of Management.

“For Josh,” one colleague said, “marketing education isn’t measured in one-off efforts, it’s a daily promise to his team. As the CRM practice lead, working across disciplines, he provides educational opportunities for everyone at the agency. In 2015, he stewarded the funding and enrollment for more than 20 colleagues to become a DMA Certified Marketing Professional, and also ensures teams are attending conferences each year. Josh is an ongoing mentor as part of FCB’s Everest mentorship program, a mentor to FCB’s Shark Tank teams, and among its most attentive managers where he consistently is proactive with talent assessment and goal setting. Josh thinks deeply about the career paths and growth opportunities for his teams and regularly advocates for their progression.”