Mebrulin Francisco

Managing Partner, Marketing Analytics – Multicultural
GroupM
New York, NY
Pace University and New York University – Integrated Marketing and Marketing Analytics

As managing partner of GroupM’s Multicultural Marketing Analytics unit, Mebrulin Francisco (Meb) leads a highly specialized team dedicated to unearthing consumer insights and measuring the impact of multicultural investments. Using a data-agnostic approach to insights and innovative data mining techniques, Meb strives to bring research and analytics to the forefront of the discussion. In the last two years, major brands have signed on as multicultural clients among them Purina, Target, AARP, Bayer, the U.S. Census Bureau and NBCUniversal Pictures.

In the past 12 years, Meb has worked with major U.S. marketers across a broad range of products and services, among them brands such as Anheuser-Busch InBev, MARS, Citi, MetLife, Netflix, Colgate, Tamiflu, Astellas and Humana. She holds a Master of Science degree in integrated marketing from New York University with a specialization in marketing analytics. In 2016, she was featured on LinkedIn’s 2016 Next Wave Marketing list because of her work in marketing analytics.