Slavi Samardzija

Chief Analytics Officer, EVP Marketing Intelligence
KBM Group/Wunderman


Slavi Samardzija, Chief Analytics Officer, EVP Marketing Intelligence, KBM Group/Wunderman

Slavi Samardzija is Chief Analytics Officer, EVP Marketing Intelligence at KBM Group/Wunderman. As the head of a team that crosses both companies, Slavi oversees the full spectrum of data strategy and analytic disciplines. He has developed data-driven insights for such prominent global brands as Nokia, Citigroup, Kimberly Clark, Coke, Microsoft, HP, AT&T, Citibank, IBM, and Sony.

He is a frequent speaker at industry events, most recently DMA2012, and has been published and quoted in Ad Age, DM News, BtoB Magazine, Target Marketing, eMarketing and Commerce, and WPP’s Atticus Journal.

Slavi has established internship programs with both Columbia University and University of Texas at Dallas, where he sits on the Marketing Analytics Advisory Board for the UTD School of Management. Slavi and his team frequently visit university campuses to engage with faculty and administration in order to drive continual interest and excitement for our industry.